Return with me now to the middle of June, when I was impelled into the world of Zwicky logos, including not only ones for prominent Swiss commercial enterprises in grain, sewing thread, and real estate (the grain company is where it all started on 6/14), but also for beer (in Colorado), hair styling (also in Colorado), car repair (in Canton Aargau in Switzerland), and astronomical surveys (in California).
The original impulse came from Kyle Wohlmut, posting on Facebook on 6/14 “at Zwicky Areal”, with this photo taken from his commuter train:

(#1) KW > AZ (about the gnome in the logo): I don’t think that’s a very good likeness…
The logo in question:

(#2) The gnome is indeed not a good likeness of me
There ensued a confusion that turned out to have to do with the word Areal, but eventually it was established that the gnomic logo in #1 and #2 is for the Zwicky grain company (Schweizerische Schälmühle E. Zwicky AG), headquartered in a corner of Canton Thurgau; while the Zwicky sewing-thread company (now merged into the German company A&E Gütermann) and the real-estate company (Zwicky & Co AG, headquartered in the Zürich suburb of Wallisellen) base their logos on the Donald Brun silk-cat poster of the 1950s (which I’ve posted about repeatedly).
But Kyle’s note sent me on a search for Zwicky logos, which took me immediately to the 4 Noses Brewing Company in Broomfield CO, makers of Zwicky P (a Pilsner-style lager) and on to all the rest.
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