Archive for the ‘Language of advertising’ Category

BBC for Labor Day

September 1, 2017

(Men’s bodies and talk of mansex, unapologetic and carnal, in street language. So not for kids or the sexually modest. Not without linguistic interest, but still…)

The Michael Lucas gay porn firm has sent around its Labor Day sale ad, an exercise in minimalism. As I said in a posting on AZBlogX, where the hard-core stuff lives:

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Kangaroo Paste, the Australian hair gel

August 10, 2017

Viewed the morning of the 8th, S2 E9 (“Bounty Hunters!”, 2007) of the tv series Psych, with several references to a (fictional) Australian hair gel for men, Kangaroo Paste, which the central character of the series, Shawn Spencer, really likes. This bit of mischievous product placement led quite a few people to ask where they could get the stuff.

For the record: there is an Aussie brand of hair-care products for women, which offers (among other things) Aussie Instant Freeze Gel, Aussie Instant Freeze Sculpting Gel, Aussie Instant Freeze Sculpting Mousse, Aussie Mega Gel, and Aussie Headstrong Volume Spray Gel (I have no idea how these products are distinguished from one another); and there is a product called Kangaroo Paste, but it’s a Korean shoe polish (a Korean knockoff of Kiwi Shoe Polish).

To come: the tv show (with a digression on the actor Kevin Sorbo); hair gel; the Aussie brand; Kangaroo Paste shoe polish (with a digression on compounds like Kangaroo Paste shoe polish); Kiwi Shoe Polish; and product placement.

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Words as weapons, images as ideas

August 6, 2017

Illustrators go to war:

(#1) Hoover Memorial Exhibit Pavilion, Stanford, 4/5/17 – 9/2/17

Visited on July 19th, with Juan Gomez. Extensive report follows.

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Annals of sweetness

August 2, 2017

Now showing on tv, a brief ad spot “Tea Party with Dad & Mr. Bentley” for Minute Maid Premium Fruit Punch, with the — um — punch line:

Minute Maid is born from the goodness of fruit.

(You can watch the commercial here.)

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The company darling

July 16, 2017

(Another underwear ad, with my caption. Steamy topic, but not, I think, over the line.)

(#1) The company darling

Eddie found the company’s
Dress code peculiar, but he
Loved wearing the silky blue
Hooded lounge robe and
Scanty briefs at his desk.

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pretzel dog

July 13, 2017

It’s about the N + N compound pretzel dog, and its many possible understandings: a dog that delivers pretzels, a dog that likes pretzels, a dog twisted into the shape of a pretzel (or merely contorted), a dog-like object made of pretzels, and so on.

If I tell you that the dog in pretzel dog is to be understood as short for hot dog ‘frankfurter’, you’ll come up with another set of possible understandings: a contorted hot dog, a hot dog with pretzel bits on it, a frankfurter-like object made of pretzels, and so on. But unless you’ve actually experienced something marketed as a pretzel dog (at a Sonic Drive-In or from the Auntie Anne’s company, say), you probably woudn’t think of interpreting pretzel as a reference to pretzel dough. But that’s where we’re going.

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The running of the bulldogs

July 13, 2017

In the latest series (“It’s Not Surprising”) of GEICO tv ads, “Running of the Bulldogs”, with its silly play on the running of the bulls. A screen shot:

(#1)

Description from iSpot.tv:

Men in white run for their lives through the streets of Spain. As one of them falls and begs for his life, the menace chasing them comes running around the corner — a herd of slobbering bulldogs. The fallen man braces for impact and gets a good licking.

That’s what bulldogs do: faced with people down on the street, they rush to lavish affection on them by licking their faces.

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More Magrittean disavowals

June 28, 2017

Today’s Zippy:

(#1)

One in a long series of Zippy strips about Tod Browning’s film Freaks, the characters in it, and the actors who played them (only some of them posted about here). Also one in a long series of strips referring to the Magrittean disavowal, a contradiction between text and image: in this case, the title of this comic strip, This is not a comic strip.

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Briefly: a demented p.r. pitch, an off-the-rails headline

June 18, 2017

In the past few days, some tidbits from Facebook friends: from Margalit Fox, another demented p.r. pitch in her mail; from Jean Berko Gleason, an unfortunately ambiguous headline.

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The word came down on Pentecost

June 7, 2017

Four language-related strips in my comics feed on Sunday the 4th, which this year was Pentecost,

the Christian festival celebrating the descent of the Holy Spirit on the disciples of Jesus after his Ascension, held on the seventh Sunday after Easter. (NOAD2)

KJV Acts 2:3: And there appeared unto them cloven tongues like as of fire, and it sat upon each of them

The word came down. In One Big Happy, Rhymes Wth Orange, Zits, and xkcd.

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