Archive for the ‘Language of advertising’ Category

The company darling

July 16, 2017

(Another underwear ad, with my caption. Steamy topic, but not, I think, over the line.)

(#1) The company darling

Eddie found the company’s
Dress code peculiar, but he
Loved wearing the silky blue
Hooded lounge robe and
Scanty briefs at his desk.

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pretzel dog

July 13, 2017

It’s about the N + N compound pretzel dog, and its many possible understandings: a dog that delivers pretzels, a dog that likes pretzels, a dog twisted into the shape of a pretzel (or merely contorted), a dog-like object made of pretzels, and so on.

If I tell you that the dog in pretzel dog is to be understood as short for hot dog ‘frankfurter’, you’ll come up with another set of possible understandings: a contorted hot dog, a hot dog with pretzel bits on it, a frankfurter-like object made of pretzels, and so on. But unless you’ve actually experienced something marketed as a pretzel dog (at a Sonic Drive-In or from the Auntie Anne’s company, say), you probably woudn’t think of interpreting pretzel as a reference to pretzel dough. But that’s where we’re going.

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The running of the bulldogs

July 13, 2017

In the latest series (“It’s Not Surprising”) of GEICO tv ads, “Running of the Bulldogs”, with its silly play on the running of the bulls. A screen shot:

(#1)

Description from iSpot.tv:

Men in white run for their lives through the streets of Spain. As one of them falls and begs for his life, the menace chasing them comes running around the corner — a herd of slobbering bulldogs. The fallen man braces for impact and gets a good licking.

That’s what bulldogs do: faced with people down on the street, they rush to lavish affection on them by licking their faces.

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More Magrittean disavowals

June 28, 2017

Today’s Zippy:

(#1)

One in a long series of Zippy strips about Tod Browning’s film Freaks, the characters in it, and the actors who played them (only some of them posted about here). Also one in a long series of strips referring to the Magrittean disavowal, a contradiction between text and image: in this case, the title of this comic strip, This is not a comic strip.

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Briefly: a demented p.r. pitch, an off-the-rails headline

June 18, 2017

In the past few days, some tidbits from Facebook friends: from Margalit Fox, another demented p.r. pitch in her mail; from Jean Berko Gleason, an unfortunately ambiguous headline.

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The word came down on Pentecost

June 7, 2017

Four language-related strips in my comics feed on Sunday the 4th, which this year was Pentecost,

the Christian festival celebrating the descent of the Holy Spirit on the disciples of Jesus after his Ascension, held on the seventh Sunday after Easter. (NOAD2)

KJV Acts 2:3: And there appeared unto them cloven tongues like as of fire, and it sat upon each of them

The word came down. In One Big Happy, Rhymes Wth Orange, Zits, and xkcd.

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The eve of Pride Month

May 31, 2017

… brings gay porn sales for the occasion. (Warning: this will be about gay porn, with frank discussion of men’s bodies and mansex, so it’s not for kids or the sexually modest.) The cover photo (technically not X-rated) for the C1R sale:

(#1)

#1 focuses on one theme of the sale offerings: daddy-boy relationships. Then there’s a trio of Cocky Boys videos (featuring  young, impertinent, highly sexed characters) depicted in an AZBlogX posting, “Cocky Boys for Pride”. And finally, an ad section offering Brawn sex toys in the O-M-GLOW line: soft touch silicone that glows blue or orange in the dark.

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Names in the comics

May 15, 2017

The One Big Happy in today’s comics feed:

(#1)

Ouch: Creighton Barrel / Crate & Barrel.

There’s quite a path in the history of Creighton as a first name. This will take us to probably the most famous person with first name Creighton, US Army General Creighton W. Abrams — and his son Creighton W. Abrams, a classmate of mine at Princeton.

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The trophy boys park the beef bus in tuches town

April 9, 2017

(The title tells the story. Racy topic, unquestionably alluding to hard-core mansex, but indirectly and playfully. Use your judgment.)

The Steam Room Stories video that came by me yesterday morning: “Trophy Boys”, in which two good-looking, ripped gay men complain about being treated as pieces of meat, as just their bulging muscles and big dicks. There are several twists in this short scene (which you can watch here), but here I’m going to focus on the title and on one of the men’s complaints about the men who pick him up as their trophy boy:

It’s dinner, drinks, and back to their place to park the beef bus in tuches town.

(referring to insertive anal intercourse). Playful alliteration in beef bus and tuches town, — the characters in SRS are given to fanciful indirect references to all matters sexual — and then there are the specific items beef, tuches, and of course trophy in trophy boy.

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Quick, Bruce, the blat!

April 4, 2017

(Not for kids or the sexually modest, unless they/you have a high tolerance for weirdness and obscene allusion. No naughty bits will be on view, no acts of penetration will be detailed in print, it will all be in your mind’s eye. But that might be quite enough.)

Today’s morning name: the verb blat, which led me through a thicket of associations (largely phonological) having to do with beer, bars, baseball bats (real ones, of ash wood, and metaphorical ones, of manmeat), the Platte River in Nebraska, and then (by thematic association) to chiropterans, Die Fledermaus, Bruce Wayne and his boy wonder, vampires, and a lot of mansex — oh, those damn superheroes and bloodsuckers, it comes with the capes, they’re always sliding into Fagotopia, the fuckin’ flits. Along the way there will be two episodes of deranged free verse, none of it in the least bit wholesome, and some disastrous spraying by the Demon Dr. of Whoville.

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