Archive for the ‘Personification’ Category

The poetry of green tea

April 25, 2014

Among the many teas sold by Tazo (from South Seattle WA) are three green teas that my daughter got for me recently, to replenish my supplies. The company is into lush, poetic descriptions of its products — quite entertaining, if you’re in the right mood.

The descriptive material comes in two parts: one part characterizes the taste of a tea, the other is copy poetically evoking a scene or feelings associated with it. Sometimes I think these are cool, but often I think they’re just funny.

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The books are watching them

April 10, 2013

That arresting clause occurred in a NYT article yesterday: “Teacher Knows if You’ve Done the E-Reading” by David Streitfeld.

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