Archive for the ‘Smell’ Category

Annals of commercial naming: Boy Smells

June 16, 2021

Smells like queer teen spirit.

Ads for the Boy Smells company have been popping up with some regularity in my Facebook feed — no doubt because I posted a while back on some fragrances for men, one of the two scented product lines the company offers, the other being candles. A third line is underwear, all of it explicitly labeled by the company, “This comes unscented”, but in an ad for Boy Smells products, it’s hard not to think of pungent teenager skivvies. Some ads combine the boy image of actor Tommy Dorfman with an Extra Vert Candle. Ad copy:

Discover the intimate world of Boy Smells with unique candles, fragrances & underwear. 10% of Proceeds From The Pride Collection Will Be Donated to Support the Trevor Project [providing suicide prevention efforts among LGBT+ youth].


(#1) The boyish Tommy Dorfman, something of a queer, and genderqueer, icon — attired in jade


(#2) French vert ‘green’ (suggesting the green herb tones in the scent) + extravert / extrovert ‘an outgoing, expressive person’

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Notes of cade oil, spikenard, and labdanum

February 23, 2021

Among the scent notes in the “unisex perfume” A City on Fire — burnt match is another, but that doesn’t require looking things up — from the Imaginary Authors company, whose remarkable fragrances come with synopses of fictitious works of extravagant fiction and with striking graphic-designer labels on their bottles.

The perfumes aren’t cheap — $95 for a 50 ml bottle ($38 for a 14 ml Traveler size, $6 for a 2 ml Sample size) — but then we don’t know how many bottles get sold, and how much the perfumes are actually worn, as opposed to being treasured and displayed as art objects with an olfactory as well as visual and textual dimensions.

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