(From my posting backlog. Not for kids or the sexually modest.)
The Daily Jocks ad (for the premium homowear firm Pump!) from May 29th, a little masterpiece of the hard-cruise soft-porn genre, the underwear model as steamy rentboy:
(#1) A hard cruise’s a-gonna make you crawl, my blue-eyed son, my darling young one
Piercingly cruisy insolent contempt, combined with a display of the goods available, in a pitsntits display, plus an oiled torso and legs spread so that his crotch can be thrust forward for his trick.
But the hard cruise is mostly conveyed with the face: direct gaze, narrowed eyes, and tight mouth.