In the Swiss German-language daily Blick, a 10/6 story by Marc Iseli, “Neues Gastro-Konzept kommt nach Zürich: Migros bringt den Metzger zum Anfassen” (‘A new gastronomic concept comes to Zürich: Migros makes the butcher accessible’), about a new program — some combination of Retail, Gastronomie und Event — that is somehow supposed to bring the consumer closer to the producers of food (the butcher, the baker, the fisherman, the farmer), at least in the giant supermarket by the main railway station in Zürich:
(#1) From the butcher’s hands to yours, in the new “Meet Food” (yes, with a name borrowed from English) program (note: I didn’t choose this photo; Blick did; I will, however, inventory it in my files under “Phallicity: The Wurst”, where it deserves some sort of vividness trophy)
The story is about this still not fully defined program, but its primary interest for me is that it comes from der Migros-Sprecher (‘the Migros spokesperson’) Gabriel Zwicky, who gets his name in the news quite a lot, Migros being a very big thing in Switzerland. Zwickys, we are everywhere.
