Archive for the ‘Mascots’ Category

Annals of phallicity: symbol and simulacrum

August 22, 2019

(Warning: consider the subject; penises will be under discussion, so some will want to skip this posting.)

I’ll start with the logo of Herb’s Plumbing & Heating, 2562 Noble Rd., Cleveland OH:


(#1) Brawny man, a plumber, with a big wrench — the symbol of his trade, also (like wrenches in general) a phallic symbol, intensifying the masculinity of the image

This is garden-variety phallicity. But on Herb’s trucks, we get something more substantial: a phallic simulacrum, a representation of a penis (which is, however, also symbolically a wrench):

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Cheeseburger mouse

August 10, 2019

Today’s Zippy takes us to restaurant or diner whose mascot is a mouse offering a cheeseburger:

(#1)

The intersection of two genres: the cheese mouse mascot, in fiberglass images indigenous to Wisconsin; and the fiberglass cheeseburger, as advertising icon or pop-arty work.

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One more January 20th penguin

January 20, 2019

For Penguin Awareness Day, one more spheniscid moment, this time from Canada, where the creatures infest the banking industry.


(#1) Percy the Penguin, mascot of CIBC (formerly Canadian Imperial Bank of Commerce; CIBC is now an orphan initialism), in a 2015 ad

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Halloween detritus

November 6, 2018

A bit late for the train, a recent snack treat from mccormick.com  — McCormick & Co., the spice, seasonings, and condiments firm — that appeared on a Pinterest board for Halloween:

(#1)

Combining two pop-cultural items: zombies and nasal mucus, especially in the form of green boogers. Plus popcorn, of course.

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Panda Puffs and Fruity Pandas

November 4, 2018

A few days ago, on the 1st, another adventure in sugary breakfast cereals (and their names and their mascots): “Sweet stuff”, with a section on Trix Fruity Shapes. From the conglomerate General Mills, with a hyperactive rabbit mascot and the — to some ears — suggestive fruity in the name, plus enough sugar to make the stuff eligible to be labeled candy.

Now, thanks to a visit to the cereal section of my local Whole Foods, I can report on lower-sugar alternatives from two small environmentally earnest companies — still with adorable mascots and cute names. On the panda watch: Panda Puffs (from EnviroKidz) and, I suppose inevitably, Fruity Pandas (from Wild Kratts). Yes, fruity poofs, playful and good for you too.

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