An announcement in my Facebook feed this morning, from Adverising Age yesterday:
Burger King Introduces Whopperito, a Whopper Burrito: Tex-Mex Mashup to Be Sold Nationally From Aug. 15
Burger King’s latest new item is taking a cue from Chipotle Mexican Grill, which is still reeling from a string of foodborne illness outbreaks.
The Whopperito, which puts Whopper burger ingredients like beef, tomatoes, onions, lettuce and pickles inside a flour tortilla, will be sold nationally beginning Aug. 15 [after marketing trials in Pennsylvania]. A queso sauce replaces the mayonnaise from the hamburger.
I had two reactions. One, that the Whopperito as described in AdAge is very close to my conception of an American burrito, with (possibly) only the tomatoes and pickles outside the usual list of ingredients, though with beans (or refried beans) crucially absent, so the thing hardly looks like a hybrid food (Whopper plus burrito), but more like a stunted variant of a burrito — but then this is advertising (for Burger King, home of the Whopper), not food studies. Two, that although the name could be construed as a portmanteau (Whopper + burrito, with the shared r indicated by underlining), the first interpretation I got of the name was that it was a diminutive of Whopper, in –ito, that is, as ‘little Whopper’ — an oxymoron if I ever saw one.
Then I discovered that AdAge had spelled the name wrong. It’s Whopperrito, much more clearly a portmanteau.
(more…)
