On Pinterest this morning, this entertaining vintage ad, from the site Envisioning the American Dream (“A visual remix of the American Dream as pictured in Mid-Century media”), in “Unintentionally Gay Ads — Does He or Doesn’t He?” by Sally Edelstein on 6/12/13:
(#1) A 1944 ad for Wilson Wear pajamas and shorts; SE’s comment: Boxers, bedrooms and pajamas were a natural setting for a romp among “roomates”
What makes this one so funny (because unintentionally gay) is something the ad agency surely never considered. They wanted to advertise a Wilson Wear line by showing both the pajamas and the boxer shorts. So they depicted two guys in intimate menswear in the same pattern — suggesting that they’re boyfriends in His and His clothing, guys who are, as they say, in each other’s pants.
Me, I think it’s sweet.