In the tradition of my 2/4 posting “Demented p.r. pitches, absurd ad copy”, I begin with an annoying initial p.r. pitch (on January 6th) for “optimizing ad space”, from a representative (JP) of a company I’ll call King Holdings to a blogger (KW):
I’ve been trying to get in touch with somebody in regards to learning about your site’s advertising strategy – specifically how you’re set up monetizing your site.
My name is [JP] and I work for [King Holdings], which is a premium ad exchange …
I’d love to talk about how you’re currently optimizing your ad space and what [King] can provide to scale it. Who is the correct person to contact regarding this opportunity?
Rather than just deleting the feeler, or replying that he was a blogger and not in need of advertising, KW chose to take the bait and throw it back with a big hook in it (a response to Nigerian Scam letters that people occasionally adopt, even understanding that they might be embarking on a major project). (more…)