Brought back from Colorado by Kim Darnell, this flyer for the company:
What the company does is make and sell jerky — beef, bufflo, pork, elk, venison, turkey, salmon (alligator too, I think, though that’s not in this flyer) — so that’s pretty much got to be in its name. And then Dillon CO (where the company is headquartered, in Summit County) is only about 40 mi from the, as it turns out, very aptly named Climax CO (in Lake County); the relevant sense of the noun climax is ‘apex, highest point’. But of course, they’re also playing with us. I mean, “Reach Your Peak”.