Start with my 3/31 posting “A kitten-killing God?”, where I looked at a slogan (and caption for an image), with the crucial part bold-faced:
Every time you masturbate, God kills a kitten. Please think of the kittens.
A formulaic pattern Please think of the Xs (with minor variants: Think of the Xs!, Won’t someone (please) think of the Xs?, Won’t anyone think of the Xs? What about the Xs?) — some sort of snowclone, call it Think Of The Xs, exhorting the addressee to stop some activity, on the grounds that it does some damage to the Xs or sets a bad example for the Xs. Nancy’s comment on this posting of mine:
Not wank-related, but “Catmageddon,” the new anti-smoking ad campaign from Truth, makes the following equation: “SMOKING = NO CATS = NO CAT VIDEOS.” Think of the cats!