🐇 🐇 🐇 🇨🇭🇨🇭🇨🇭 Hail, Caesar Augustus! (rabbit rabbit rabbit for the 1st day of this month, August) Hail, Helvetia, unus pro omnibus, omnes pro uno!
Swiss flags for Swiss National Day, August 1st; I am of course wearing my Swiss-flag gym shorts — plus a rainbow-heart tank top, since I cheer for Team Queer as well as Team Helvetica.
But wait! I also cheer for Team Z, of everything named with a Z, from zucchini and zithers, through Zerlina (là ci darem la mano) and Zippy & Zerbina, to Zoroaster / Zarathustra and Zuckerberg, with a special fondness for ZW names: zweiback, zwölf of anything, Die Zwitscher-Maschine, die sieben Zwerge (und Schneewittchen), Zwingli, Zworykin. And, in the food world, I cheer for Team Savory, embracing umami, meaty, fermented, fragrant, and flavor-intense (taking in dark and bitter chocolate). And, in the word world, I cheer for Team Fuck, embracing vocabulary from what I’ve called the profane domain (see my 5/7/18 posting with that title).
So what would catch the eye of someone who cheers for Team Z, Team Savory, and Team Fuck too?
A fudge company with a Z name.
And so, one appeared, in an ad in my Facebook feed, about a week ago. (To anticipate your unspoken query: no Swiss or queer connection I could find. Well, nobody’s perfect.) This ad, for Z. Cioccolato:
(#1) An attractive ad, for a genuinely local company, offering very traditional plain fudges (dark chocolate, milk chocolate) and fudges with nuts (walnuts, pecans, peanuts, almonds, coconut), plus entertaining inventions, eventually working out to confections that would have to be called fudge-adjacent (bottom left above: “7 layer peanut butter pie” (which I would describe as containing some fudge, but not being itself fudge)
