Archive for the ‘Pronunciation’ Category

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Deacccenting

March 26, 2018

Coming past me every so often on tv, a commercial for the Car Gurus company, in which the pronunciation of the company name varies from a clear car gurus, [ˈkarˌguruz], with a secondary accent on the first syllable of gurus, to something like cargaroos, [ˈkargəruz], with this syllable unaccented and its vowel reduced to schwa — indeed, including the intermediate variant [ˈkargʊruz], with that syllable deaccented and its vowel laxed but not reduced to schwa.

My ears perked up at the pronunciations with deaccented second element, because they sounded so odd — because they effaced the identity of the guru component of the name, which is surely semantically important to the image of the company, which proposes to offer gurus, in this sense from NOAD:

noun guru: an influential teacher or popular expert

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Posted in Language in advertising, Pronunciation, Prosody | Leave a Comment »

In the neighborhood, with an O

May 28, 2017

I wander the streets of Palo Alto, on foot or in a car, with my helpers Kim and Juan, and they ask about the flowers that line the streets, especially, at eye level, showy shrubs and low-growing flowers. Many of them are entirely familiar, like roses and geraniums, but some are exotic, at least to Kim and Juan. Lots of the exotics are now in bloom, including two with names that begin with the letter O, two that are growing right out my back door: Nerium oleander, oleander; and Oenothera speciosa, Mexican primrose or pink evening primrose. (Spelling note: oleander begins with O, pronounced /o/; oenothera begins with OE, pronounced /i/.)

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Posted in Language and plants, Pronunciation, Spelling | Leave a Comment »

Special counsel appointed

May 19, 2017

Informed opinion has been very positive about the appointment of Mueller as special counsel to investigate allegations in the semolina affair. Commenters are generally agreed that Mueller is a respected authority in such matters, with a long public career in the field and experience in both semolina matters and the byzantine world of elbow-cheese casseroles.

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Posted in Count & mass, Language and food, Language in politics, Language play, Names, Pronunciation | 1 Comment »

Pronouncing the 59th Street Bridge

April 10, 2017

In the latest (April 10th) issue of the New Yorker, Slight Headache Dept.: “I Say Koch” by Nick Paumgarten, on pronouncing the family name Koch. The lead-in has Apple Maps directing someone to the Ed Koch Queensboro Bridge (which is really the Fifty-ninth Street Bridge — do honor to Simon & Garfunkel — or just the Queensboro Bridge),

pronounced Koch “coke,” as in the Koch brothers, Charles and David, the industrialists and underwriters of right-wing causes — rather than “kotch,” as in the Mayor. What a maroon.

Ed Koch contemplating the 59th St. Bridge (caricature by Tom Bachtell)

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Posted in Language and politics, Language and the body, Names, Pronunciation | Leave a Comment »

That’s a moray

October 17, 2015

Yesterday I posted about (among other things) the song “That’s Amore”, as made famous by Dean Martin. Immediately friends began providing plays on the title: That’s a Moray”. Eels! It turns out that there is a small industry in this bit of linguistic playfulness. On to the parodies, and then some words about morays.

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Posted in Ambiguity, Language and animals, Music, Parodies, Poetic form, Pronunciation | 5 Comments »

Anglicizing German

April 18, 2015

Following my posting on the sandwich issue of the NYT Food section, a Facebook discussion sprung up about the sandwich beef on weck; what, people wondered, was weck? The answer is partly about food, and partly about the German and English languages.

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Posted in Language and food, Pronunciation | 1 Comment »

Wiscahnsin

March 22, 2015

In yesterday’s NYT, a piece by Patrick Healy, “For 2016 Run, Scott Walker Washes ‘Wiscahnsin’ Out of His Mouth”, beginning:

Columbia, S.C. — Out on the presidential campaign trail, Gov. Scott Walker has left “Wiscahnsin” back home in Wisconsin. He now wants to strengthen the economy, not the “ecahnahmy.” And while he once had the “ahnor” of meeting fellow Republicans, he told one group here this week that he simply enjoyed “talkin’ with y’all.”

The classic Upper Midwest accent — nasal and full of flat a’s — is one of several Walker trademarks to have fallen away this month after an intense period of strategizing and coaching designed to help Mr. Walker capitalize on his popularity in early polls and show that he is not some provincial politician out of his depth.

Although Healy leads with pronunciation matters, they are not the focus of the piece, which is about how Walker is being coached in general on ways to make himself attractive to a wide range of voters.

Now on the main dialect feature in question, the Upper Midwest “flat a”.

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Posted in Dialects, Language and politics, Pronunciation | 2 Comments »

Briefly: Michael Gazzaniga

March 19, 2015

On NPR’s Morning Edition this morning, an announcement that Michael Gazzaniga (the psychologist and cognitive neuroscientist) would be the guest on this morning’s Forum show on KQED. The man’s name was pronounced

/ gàzǝnígǝ /

which is what you’d get if you took the pronunciation of the name in Italian and nativized it to English phonology. But in fact the man’s name is pronounced (in English)

/ gǝzǽnɪgǝ /

which is what you get from the spelling.

(I’m listening to the interview right now.)

The perils of trying to get things right.

Posted in Names, Pronunciation | Leave a Comment »

Local pronunciations

February 28, 2015

Two notes on the pronunciation of proper names: on the city of Bangor ME and on the actor Ryan Phillippe.

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Posted in Acting, Pronunciation, Shirtlessness, Variation | 1 Comment »

fraug

February 25, 2015

Yesterday’s Rhymes With Orange:

Presumably Hilary Price’s intention was that the spelling FRAUG, pronounced [frɔ:ɡ], should represent a combination of FROG — pronounced [frɑ:ɡ] or [frɔ:ɡ], depending on your variety of American English — and FRAUD, pronounced [frɔ:d] for many American speakers, but [frɑ:d] for American speakers who level [ɔ:] and [ɑ:] in favor of the latter (the “COT-CAUGHT merger”: both these words are pronounced [kɑ:t], DAWN and DON are both [dɑ:n], and SHAW and SHAH are both [ʃɑ:]).

[Addendum: an earlier posting on frog and fraud has a Discover Card commercial that plays on a confusion between the two.]

Posted in Linguistics in the comics, Portmanteaus, Pronunciation, Variation | 1 Comment »

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