In last week’s New Scientist (1/3/15), a story by Dan Jones — “Booming voices are no boon for male lawyers” (in print), “Masculine-sounding lawyers less likely to win in court” (on-line) — about a paper to be presented at the Linguistic Society of America meeting that begins today in Portland OR. The research is interesting in its own right, but the way New Scientist frames its results, in terms of a rigid gender dichotomy, deserves comment on its own.