Archive for the ‘Language in advertising’ Category

I love Moscow with chocolate syrup on top

June 8, 2018

Today’s politically pointed parodic Zippy:

(#1)

You might not have recognized the Bosco jingle from the 1950’s, so Bill Griffith has helpfully added a jar of the stuff to the strip.

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Blue light special

May 20, 2018

(Mansex in street language, not suitable for kids or the sexually modest.)

As Pride Month approaches, the image from the May 14th Daily Jocks ad, for Breedwell harnesses and underwear (with my caption under the fold):

Flip breeds well

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The egg patrol: plastic to porcelain

May 20, 2018

It started on cable tv (in a commercial) and ended in England’s industrial Midlands (with birds — wrens and a finch — and a museum). All to cook eggs.

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Psychiatrist Meme Day

May 14, 2018

… at King Features Syndicate, or so it seems. In my feed today, three cartoons (of my five regulars from King) with a psychoanalyst and his couch: a Bizarro/Wayno with an empty couch; a Zippy with Zippy on the couch; and a Mother Goose and Grimm with the dog Grimm on the couch.

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Down and dirty underwear for Mothers Day

May 12, 2018

(Underwear guy, allusions to sexual practices. Imbibe with caution.)

Yesterday’s Daily Jocks ad, an “X-rated Sale” for Mothers Day weekend, with a caption of mine:

  spent husk

drained from a
day in hard harness
sprawled half-conscious
tits jutting codpiece
glistening abs
huge elegant feet
hazy hint of that
hole of male delight

An odd sale offer for Mothers Day weekend, but maybe (as I’ll suggest in another posting) it’s really for Muthuhs Day. That would work.

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slide in(to) (y)our DM’s

May 10, 2018

(Guys in sexy underwear, yes, but no more than that. Plus a recent slang idiom.)

Daily Jocks yesterday:

   (#1) SLIDE IN OUR DM’S!

We are looking for hot new influencers to promote DailyJocks products, follow us & like our most recent post for the chance to become a DailyJocks influencer.

We will be sending out products for you to take pictures in & share with the world!

Lots of smiling — I’m big on smiles — in these amateur underwear photos, as compared to the sturdy studly pro shots.

The slang initialism DM (for direct message) I already knew, but the larger idiom slide in(to) (y)our DMs was new to me (but I’m so far from plugged into new things that I should be treated as permanently unplugged).

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My skivvies are my lifestyle

May 8, 2018

(Underwear guys, but nothing shocking.)

Yesterday’s Daily Jocks ad, for the company Modus Vivendi, with its inflated ad copy (“not just a product or just a brand, it reflects a lifestyle”) and a short caption of my own devising:

(#1)

Their name, Modus Vivendi, is their philosophy. From Latin, Modus Vivendi translates to lifestyle or way of life. Their name reflects their design and manufacturing approach to everything they make; it is not just a product or just a brand, it reflects a lifestyle.

My skivvies are my lifestyle my
Crotch my world I
Reach out to
Draw you in

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Don’t deny your cravings

April 27, 2018

A recent ad campaign for Blue Diamond almonds proclaims:

Don’t deny your cravings. Eat them.

(Well, actually, Eat ’em.)

(#1)

You can view one (somewhat overwrought) ad here.

Yes, it’s straightforwardly about food, but still, many will detect a double entendre in the exhortation to eat your cravings. Well, I went right for it, but then my thoughts incline that way.

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A war of initialism

April 23, 2018

Today’s Zippy takes us to 449 S. Winchester Blvd. in San Jose CA (more or less next door to the Winchester Mystery House and across the street from Santana Row):

(#1) The title is an allusion to  McDonald’s Happy Meal for kids

Two things: the location; and the goofy dispute over the meaning of the initialism B.L.T.

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More 1970s underwear

April 4, 2018

From Aric Olnes a while back, a 5/31/17 piece from Hint Magazine, “Weird & Wonderful Men’s Underwear Ads”:

Hilarious and ridiculous, sure, but some of these vintage men’s underwear ads are downright hunky — they just take a little adjusting…

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