Archive for the ‘Language in advertising’ Category

Getting into harness

July 21, 2017

(Men’s underwear, bodies, and fetishes, so not to everyone’s tastes.)

The Daily Jocks ad from the 19th displayed this vision from Cellblock 13 / CellBlock 13 / Cell Block 13 (plus my caption):

(#1) Commando jockstrap and neoprene harness, in camo/red

Over years, bit by bit, Butch
Stripped his clothing down to the
Bare minimum.

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Ovaltine mornings

July 20, 2017

On Facebook, from several sources, these vintage ads for Ovaltine, notable (these days) for their use of the adjective gay ‘light-hearted, carefree’:

(#1)

(#2)

Two things here: the lexical items gay; and the beverage Ovaltine. Along the way we’ll pick up some Los Angeles lesbian rap.

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Ostentatious euphemisms

July 15, 2017

A recent tv commercial for Jack Link’s beef jerky builds up to the punch line, the claim that the jerky

beats the snack out of other snacks

ostentatiously using snack as a euphemism for shit.

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Brewster Rockit to the rescue

July 15, 2017

[revised version]

From David Preston, yesterday’s Brewster Rockit comic strip, in a male character attempts to mansplain mansplaining to Pamela Mae Snap (aka Irritable Belle):

(#1) (Note strategic use of speech bubbles in the third panel.)

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The terrible truth about bubble wrap

June 20, 2017

A Joe Dator cartoon in the June 19th New Yorker:

(#1)

which will lead us to today’s Mother Goose and Grimm:

(#2)

Along the way we’ll visit the naugas and their hides.

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Sales talk

June 19, 2017

Yesterday’s Bizarro, another exercise in what you have to know to understand what’s going in a cartoon:

(#1)

(If you’re puzzled by the odd symbols in the cartoon — Dan Piraro says there are 6 in this strip — see this Page.)

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Distracting moments in gay male erotica

June 6, 2017

(Warning: kinky mansex territory, so NSFW and not for kids or the sexually modest.)

The header on a Facebook posting by Michael Palmer, which took me to the BareTwinks site and scenes like ths one:

(#1)

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Not until you’ve fried it

June 5, 2017

Caught on a local tv station, an ad for Spam:

(#1)

An easy pun — fried for tried — on a formulaic expression, Don’t knock it until / ’til / till you’ve tried it. In service of an exhortation to enjoy Spam by frying it just like ham.

First, on the ad campaign. Then, on the expression.

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Light, and sometimes mixed

May 25, 2017

It started with Chris Hansen posting this London bus ad on Facebook:

(#1)

On the bus:

IT’S SMOOTHIFIED.
WE’RE AMERICAN.
WE CAN MAKE UP WORDS.

NOW IN THE UK

So: about the morphology; about the advertising tactic; and about the beer.

Emily Rizzo then threw this into the mix:

(#2)

with chelada (a variant of michelada), a type of beer cocktail — that is, a mixed drink with beer as one of its ingredients.

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Dressing for June

May 24, 2017

(Not much about language. Warning: eventually there will be hunky young men wearing virtually nothing.)

As part of the run-in to Pride Month, the Out Magazine June-July issue has a page on clothes for the occasion:

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I’m not aesthetically moved by most of these, though I do like the Levi’s socks; and at $15 a pair they’re the closest thing there is to an affordable item in the set. Second on the economic front ($28 a pair) is the Mack Weldon underwear — but you’re probably wondering what black trunks are doing in a display of Pridewear. Seems they’re a stand-in for a line of underwear in hot rainbow colors, one color per skivvy. (There’s a Page on this blog on rainbow underwear, if you’d like to explore a more conventional approach.)

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