Archive for the ‘Language in advertising’ Category

PUMP!ing it up

October 17, 2018

(Homowear: male models in underwear, displaying their bodies homoerotically, with archly queer ad copy. Not X-rated, but not to everyone’s taste.)

The Daily Jocks ad for PUMP! underwear from the 15th:

(#1)

Underwear model as sculptural form. Mahogany Man.

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Twisting in the wind

October 6, 2018

… in today’s Zippy:

(#1)

The PWT (pneumatic wiggly thing) is a sky dancer, an inflatable tube man that waves and twists in the wind, beckoning passers-by (on foot or, especially, in cars) to come on in and buy.

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Bruce Weber II: the photographer’s gaze

August 29, 2018

It begins with this photo, sent to me by a gay friend who found it, unattributed, on a hot-men website; found it, um, moving; and thought I would too:


(#1) Filed under “Hunks at play”, though the hunks don’t seem particularly playful

They are, first of all, hunks. The photographer’s gaze dwells on their bodies, presenting them as desirable pieces of meat. Then, they are sullenly inexpressive, not playful at all, despite the fact that they’re messing around on a boat.

I thought I recognized the style and the content as well, and I was right: Bruce Weber, a photographer who has played a major role in making homoeroticism — crudely, men as meat — a thing in the ad world (women as meat in ads has a much longer history). “Hunks at play” is actually Weber’s “Capri, Italy 1994”.

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Jo Flamingo

August 21, 2018

(Men, in skimpy underwear, projecting steamy homo-desire; compact captions of puzzling free poetry; reflections on playful fetishwear. No X, but not to everyone’s taste.)

From Daily Jocks yesterday, continuing a mini-series with models who aren’t your standard high-butch Euro muscle-hunks, this time featuring a young man I’m calling Jo Flamingo.

(#1)

Muscle Twinko his
Marco Harness
Flamenconess
Flamingolous

The ad copy (untouched by any editing from me):

Get on board with The NEW Nautical Collection! This exciting new print features Flamingos on top of blue and white stripes.
The collection features a Swim Brief, Harness & two Briefs (including one with a cheeky low cut rear!) you’ll be the hit of every party in any of these.

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Morning names: Hai Karate, Dirk Diggler

August 18, 2018

(The Dirk Diggler section has some plain talk about men’s bodies — penises here, penises there, penises everywhere — so some readers might want to skip that section.)

Yesterday morning, the cheap men’s aftershave of the 1960s, Hai Karate, with an ad campaign that’s hard to forget (nerdy guys karate-chopping away hot models who were irrestistibly drawn to them by the powerful fumes of their Hai Karate). And then this morning, at the tail of an elaborate  character-rich dream, the dream me discovered he was actually the son of Dirk Diggler, the supremely porn-named porn star character in two movies (the mockumentary The Dirk Diggler Story and the dramatic narrative film Boogie Nights).

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Butch fagginess

August 14, 2018

The Daily Jocks ad for the 13th offers frank homowear from Barcode Berlin:

(#1)

Some premium men’s underwear firms advertise to men in general (and women who buy clothes for men), though with a special pitch to gay men, but a few — among them, Barcode Berlin — aim themselves directly at a queer clientele. BB’s crop tees display attractive midriffs, and the models project muscular masculinity — solidly butch — but the tees also convey sociosexual messages in teasing and boastful ways that echo the open banter of queer men amongst themselves, acting faggy: faggy minus fem(me), butch fagginess).

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Why choose when you can have both?

August 12, 2018

In my e-mail, more Pinterest boards combining sexually hot Sterek (Stiles + Derek) slash art and remarkable hot dogs, most of them hybrids as well, as in this contribution from The BakerMama | Maegan Brown website on 9/29/16, “Grilled cheese hot dogs”:

(#1)

A brilliant combination of two classics: grilled cheese and hot dogs! A buttery crisp hot dog bun filled with lots of melted cheese [Monterey jack and cheddar] and a juicy grilled hot dog. Why choose when you can have both [understood: in the same (hybrid) dish]?

In this case, the hybrid food sounds tasty, but sometimes the hybrid is (like the spork) less satisfying than either component on its own, or even (like SNL‘s Shimmer, a floor wax and a dessert topping) an unpleasant union of incompatible elements..

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I Am Your Bottom

July 27, 2018

(Taste alert: hunky guy in underwear, sexual double entendres. No explicit linguistics.)

(News flash: accompanying “Are You My Bottom?” posting to come soon.)

From Daily Jocks on the 23rd, with my caption:

(#1)

I Am Your Bottom

SpoJo exudes
Urgent desire
Coupled with
Anxiety verging on
Dread, while his

Fleshy buttocks
Press their own
Cheeky agenda

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JOR: LATINO SPIRIT

June 26, 2018

(Guy in a minimal swimsuit from the Colombian company Jor, suggestive text, but nothing at all hard-core.)

The Daily Jocks sale ad yesterday, with my caption:


(#1) JOR: LATINO SPIRIT

Jor, son of Toro and Jordache
Lovingly hand-made
Lean, festive, resilient
Shines sexily in the sun

Lies proudly under Panama,
Has jungle liaisons with
Pacific Ecuador,
Caribbean Venezuela

Boasts cheekily in Bogotá
Of his tough style

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I love Moscow with chocolate syrup on top

June 8, 2018

Today’s politically pointed parodic Zippy:

(#1)

You might not have recognized the Bosco jingle from the 1950’s, so Bill Griffith has helpfully added a jar of the stuff to the strip.

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