Archive for the ‘Language in advertising’ Category

Annals of social learning

August 8, 2019

Two recent One Big Happy strips about the cartoon’s kids in the process of acquiring — internalizing, rehearsing, and displaying — two sociocultural complexes of beliefs, attitudes, and behaviors.

Ruthie is learning to fit into modern American commercial culture, where she is urged to judge products not on their intrinsic qualities (such as the taste and nutritional values of breakfast cereals) but on their symbolic associations as pushed in their marketing (cartoon characters as the representatives of breakfast cereals in commercials).

Meanwhile, Joe is learning normative masculinity in modern America, absorbing the lesson that successful manhood requires the stringent rejection of everything feminine — both anything associated with girls and also anything associated with the conventional role of the mother as taming boys, civilizing them.

(more…)

Never go out without a speech balloon

August 2, 2019

That’s today’s advice from Zippy:

(#1)

Zippy is a long-time fan of speech balloons, their history, their uses, their attractions. In fact, speech balloons are a fairly frequent explicit theme in cartoons — cartoons about cartooning.

And then there’s the theme of things you shouldn’t go out without — from   a certain amount of cash or your identity papers, to makeup or condoms, to American Express products or (if you’re hitchhiking in space) a towel.

(more…)

On the dog food watch

May 29, 2019

The 5/27 Wayno-Piraro Bizarro strip, set in the Land of Dogs:


(#1) (If you wonder about the secret symbol in the cartoon — Dan Piraro says there’s just one in this strip — see this Page.)

A dog food with Quibbles in its name is of course not going to agree with you, in one sense of agree with. So you can understand the cartoon, and see that the pun on agree with in it makes it amusing — and still miss the extra joke that Wayno and Piraro threw in for you.

The cartoon would have been funny if the dog food had been named just Quibbles. But Quibbles and Fits is a lot funnier, because it’s another pun, on the name of the (actual) dog food Kibbles and Bits. But of course you have to know about this particular commercial product to get that joke.

(more…)

Fill me with chocolate cream

May 3, 2019

… and pour melted chocolate over me, and I’ll be your Penguin: p … p … p … pick me up!

I’m a McVitie’s Penguin biscuit bar, and I’m all yours:

(#1)

(more…)

A standout in his shorts

April 27, 2019

(Mesh Man in his underwear, leading us in many directions, but with plenty of sexual content — not suitable for kids or the sexually modest.)

From the 12th: Mesh Man returns to the Daily Jocks underverse, flogging their fabulous Varsity Mesh Shorts, flaunting his famous receptive organ — he’s all man and a foot deep — kneeling with feeling in #1 and flashing a finger gun to his fans in #2:


(#1) Party shorts! (see the ad below) — I go down on one knee to go down on my guy

(more…)

Collagen days

March 6, 2019

News for penises. And fingers. And, possibly to come, buttocks.

The larger topic is the line between what counts as normal and what counts as abnormal, diseased, or morbid. Today, the discussion starts with some television commercials for the drug Xiaflex® (from Endo Pharmaceuticals), marketed as a treatment for Peyronie’s Disease.

(more…)

Eat the sugar bomb for the beanie

February 27, 2019

A series of three Calvin and Hobbes strips (re-run on the 25th, 26th, and 27th) in which Calvin undertakes to eat four boxes of Chocolate Frosted Sugar Bombs to get a gee-whiz official beanie. A return to cartoonist Bill Watterson’s attacks on sugary breakfast cereals and the way they are marketed to children, especially through the stratagem of describing them as part of a healthful breakfast (in #2 below):

(more…)

For gay penguins, science and Canada!

February 21, 2019

A few days ago, this full-page magazine display made the rounds of Facebook:


(#1) Deriding the “Libtard Agenda” while imitating the Johnson Smith Co.’s ads for novelty items in the back pages of comic books and other publications aimed at children

The first copies I saw didn’t identify the creator or the publication the page came from, and there was some question whether it was (as George V. Reilly, invoking Poe’s Law, put it) “a right-wing parody of progressive views, or a left-wing parody of right-wing opinions of progressive views”. Parody, certainly, but from what viewpoint?

So in its form it’s a parody of a genre of advertising hucksterism. And then in its specific content it’s a parody of a style of political talk (either mocking what’s framed as a preoccuption with kale, gun control, facts, and the like, or mocking those who engage in such mockery).

Much has now become clear. To start with, the copy of the page in #1 identifies the creator as Mary Trainor, and that provides enough context to eventually sort things out.

(more…)

News for penises: notes on phallophilia

February 20, 2019

(This posting will go lots of places, some of which — a Greek military re-enactors’ group in Melbourne — you’ll find astonishing, but there’s no denying that, as the title suggests, it’s penis-dense. Without actually depicting them — those images are in my posting this morning on AZBlogX, “Gay Heart Throbs” — but still. However, without penises strewn along the road every few feet, there’s no getting to the fun stuff (like allusions to Miss Anne Elk and to Sonnets from the Portuguese). So use your judgment.)

Phallophilia I: self-regard. A recent Daily Jocks ad (for Kasper Military shorts from the Helsinki Athletica company) showing a hunky model gazing fixedly down at his bulging crotch, with a title and a caption supplied by me:


(#1) On contemplating his penis

Could I just say here for one moment that
I have a new theory about the penis?
Yes, well you may well ask, what is my theory.
And well you may. Yes my word you may well
Ask what it is, this theory of mine.

Well, this theory that I have — which is mine —
This theory which belongs to me is as follows.
Ahem. Ahem. This is how it goes.
Ahem. The next thing that I am about to say
Is my theory. Ahem. Ready?

My theory is along the following lines.
All penises are round at one end,
Tubular in the middle, and then
Anchored in hair at the far end.

That is the theory that I have
And which is mine, and
What it is too.

— excerpts from an interview with noted penis scholar Gay H. Throbs, DPhS. (Doctor of Phallological Science)

On the nose, GHT!

(more…)

Captain of our fairy band

February 13, 2019

(Hot guys in very skimpy underwear, suggestive verse, but generally playful and not actually X-rated. Use your judgment.)

Today’s  Daily Jocks sale ad, for Marco Marco Valentine’s Day homowear, with a caption in two parts, one raunchy doggerel, one Puckish:

(#1)

Lincoln Darwin Valentine
Is a cutup friend of mine
Loves the boys with all his heart
Loves them hard in every part

And the youth, mistook by me,
Pleading for a lover’s fee.
Shall we their fond pageant see?
Lord, what fools these mortals be!

(more…)