Archive for the ‘Language in advertising’ Category

More 1970s underwear

April 4, 2018

From Aric Olnes a while back, a 5/31/17 piece from Hint Magazine, “Weird & Wonderful Men’s Underwear Ads”:

Hilarious and ridiculous, sure, but some of these vintage men’s underwear ads are downright hunky — they just take a little adjusting…

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Pride Time #5: on Barceloneta beach

March 30, 2018

(From June 2017. Underwear men, Catalonia, gay life, Barcelona beaches, art and architecture, and, eventually, food. First, underwear with my captions.)

The saints of Catalunya
Pretty in purple and pink

(#1)

Sant Jordi the savory in heat
Stretched out on rocks
Homage to Barceloneta
Between sail and fish

(#2)

Sant Joan the sweet
Celebrant of gay pride
Summer solstice confection
Of fruit and nuts

It’s all about Barcelona, the beach, and swim briefs.

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Deacccenting

March 26, 2018

Coming past me every so often on tv, a commercial for the Car Gurus company, in which the pronunciation of the company name varies from a clear car gurus, [ˈkarˌguruz], with a secondary accent on the first syllable of gurus, to something like cargaroos, [ˈkargəruz], with this syllable unaccented and its vowel reduced to schwa — indeed, including the intermediate variant [ˈkargʊruz], with that syllable deaccented and its vowel laxed but not reduced to schwa.

My ears perked up at the pronunciations with deaccented second element, because they sounded so odd — because they effaced the identity of the guru component of the name, which is surely semantically important to the image of the company, which proposes to offer gurus, in this sense from NOAD:

noun guru: an influential teacher or popular expert

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Perfectionist in pink sequin

March 20, 2018

(Underwear guys, gay male culture, lots of pink, but nothing pointedly carnal. Use your judgment.)

The spur is yesterday’s Daily Jocks ad, for a Marco Marco pink sequin jock-thong, here in two views, with my caption poem:

(#1) Perfectionist in pink sequin
(#2) Patrick’s pouch

Patrick dreamed he
Pranced at the Pansy Party in
Nothing but his
Pink sequin ballcap, his
Pink leather harness, and his
Pink sequin jock-thong

Still shopping for the
Perfect
Pink sequin pumps

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Cumshots from muscle daddies

March 15, 2018

A piece languishing in my posting queue since the beginning of December. The title alone should tell you that this posting is not for kids or the sexually modest. There will be plain talk about men’s bodies and mansex, and decidedly racy (though not actually X-rated) pictures.

Offered in two sales from TitanMen: the 2014 compilation Cumshots Vol. 1; and among several new releases, Muscle Daddies. So, in addition to notes on the gay porn flicks, linguistic notes about the compounds cumshot (ambiguous between reference to an act and to a depiction of this act in a photograph or film) and muscle daddy (referring to a gay sociotype, combining muscle-hunk and daddy).

As a bonus, a note on a cocktail called, among other things, the Cum Shot.

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It’s hard, ain’t it hard

March 15, 2018

On the MillerCoors blog yesterday, “Henry’s Hard Soda unveils new television ads in time for summer hard soda spike” by Peter Frost:

(#1) Both ads can be viewed via the link

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I wandered lonely as a pork cloud

March 15, 2018

Yes, pork cloud. What the Bacon’s Heir company has re-named their version of chicharrones, aka (fried) pork rinds, which they believe are so fluffy that they have to be thought of as pork puffs:

We take fresh pork skin, melt off the fat, cure the skin in salt, and rapidly puff it in olive oil [so: pork skin puffs]. The result is so outrageously fluffy we had to change the name.

To my ear, the name is risible, very close to oxymoronic.

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MerBros and more

March 15, 2018

From AdWeek on February 1st, “Poseidon and a Couple of Mer-Bros Vouch for Gorton’s in the Best Fish-Stick Ads Ever: Plus, an incredibly grateful castaway” by Gabriel Beltrone:

MerBros appreciating the protein they get from the Gorton fisherman (not from his fish, mind you, but from the fisherman)

Gorton’s frozen fish is so good, even Poseidon, God of the Sea, loves it, says a new campaign from Connelly Partners.

The mythological Greek deity joins other unlikely — but ocean-savvy — endorsers in the comedic series of ads. There’s a bedraggled island castaway who’ll naturally evoke a more cracked-up version of Tom Hanks’ character from the 2000 film. And there’s a pair of fitness-obsessed “mer-bros” —  jacked surfer dudes with fishtails instead of legs — who just can’t get enough clean protein.

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Annals of advertising: Dollar Shave Club

March 6, 2018

I don’t know how, but somehow I missed the ad videos from Dollar Shave Club — until Kim Darnell stumbled across their “Buttery Dunes” video a few days ago. A follow-up to “Butter Safe Than Sorry”. Those were in 2017. Back in 2013, DSC came out with “Let’s Talk About #2”, an ad for its line of butt wipes.

Full of double entendres, raunchy images, puns, and absurdity.

I’ll take them in reverse chronological order.

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In service to Erebus

February 27, 2018

(Men’s bodies and mansex, not for kids or the sexually modest.)

Yesterday’s Daily Jocks ad, for the Erebus line of underwear from the 2Eros company, an ad that spins out an fantasy of delicious dark sexiness. Two montages showing the new Nightmare color (dark violet) and the new Underworld color (dark blue) — earlier colors are Darkness (black) and Inferno (red) — with my perfervid caption below the fold:

(#1) Darko in Nightmare

(#2) Darko in Underworld

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