Archive for the ‘Language in advertising’ Category

Light, and sometimes mixed

May 25, 2017

It started with Chris Hansen posting this London bus ad on Facebook:

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On the bus:

IT’S SMOOTHIFIED.
WE’RE AMERICAN.
WE CAN MAKE UP WORDS.

NOW IN THE UK

So: about the morphology; about the advertising tactic; and about the beer.

Emily Rizzo then threw this into the mix:

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with chelada (a variant of michelada), a type of beer cocktail — that is, a mixed drink with beer as one of its ingredients.

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Dressing for June

May 24, 2017

(Not much about language. Warning: eventually there will be hunky young men wearing virtually nothing.)

As part of the run-in to Pride Month, the Out Magazine June-July issue has a page on clothes for the occasion:

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I’m not aesthetically moved by most of these, though I do like the Levi’s socks; and at $15 a pair they’re the closest thing there is to an affordable item in the set. Second on the economic front ($28 a pair) is the Mack Weldon underwear — but you’re probably wondering what black trunks are doing in a display of Pridewear. Seems they’re a stand-in for a line of underwear in hot rainbow colors, one color per skivvy. (There’s a Page on this blog on rainbow underwear, if you’d like to explore a more conventional approach.)

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Audiences

May 21, 2017

Two recent cartoons, a One Big Happy in which the grandmother copes with black street speech with an app for her audience; and a Doonesbury in which marijuana companies tailor their products and their advertising for gay and black audiences.

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Regional potato chips

May 10, 2017

Today’s bon appétit top story, “Regional Potato Chips You’ve Never Heard Of”:

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Frito-Lay may rule most supermarket snack aisles, but once upon a time, regional potato chips dominated the American snacking scene. A visit to West Virginia wasn’t complete without a crunchy bag of Mister Bee. Headed to Ohio? Pick up a greasy handful of rippled Ballreich’s “Marcelled” chips. Many local titans aren’t the powerhouses they once were and countless others less fortunate have gone the way of the Marathon Bar, but their deep-fried legacy continues to bubble away on a smaller scale, thanks to online stores. Here are nine you should try, because there’s nothing more patriotic than supporting small businesses while stuffing your face with potato chips.

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blue jack

May 5, 2017

It started with my observing to a friend that a container in which a blue cheese had been stored can be used to start “blu(e)ing” any cheese, citing the blue cheddar I had recently created in my refrigerator. And then this friend went off to buy some cheese for me, and came across some blue jack, a blue version of Monterey Jack. Jack is a mild cheese that has the virtue of being sliceable, and sliceable blue cheeses aren’t easy to come by (most blue cheeses crumble or shatter), so blue jack could be a good find. And so it was:

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Like a mayfly

May 1, 2017

Today’s Bizarro:

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(If you’re puzzled by the odd symbols in the cartoon — Dan Piraro says there are 3 in this strip — see this Page.)

Appropriately for May Day, this strip is ephemeral: this month, if you keep up with popular culture, it’s wryly funny, but a year from now, almost no one will understand it. (Yes, I’m going to explain it.)

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Appeal to base instinct

April 29, 2017

The Daily Jocks ad from the 25th, with an appeal to base, or low, instincts (of taking pleasure in viewing the male body); to the basic, or fundamental, instinct of sexual appetite; and ultimately to an appreciation of the fundamental, or basilar, that is, gluteal:

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On the lexical items involved — among them, the moral adjective base, the adjective basic, the noun fundament, and the adjective basilar — see my discussion in the earlier posting today “base(ly)”. Here, I’m slipping back and forth between locational understandings of these expressions, moral understandings, and anatomical understandings.

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Demented p.r. pitches, absurd ad copy

February 24, 2017

Recently the admirable Margalit Fox has been posting on Facebook a series “Demented P.R. Pitch of the Day” (Margalit seems to read more of her nonsense mail than I do). I’ll give the two most recent examples and then turn to some long-standing advertising themes in my own postings: absurd ad copy for premium men’s underwear and for gay porn. (So, yes, in the second case there will be some incidental sex talk.)

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Coded!

February 23, 2017

(Men’s underwear alert! Premium grade, but still…)

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Stud Finder

February 18, 2017

(Discussion of men’s bodies and male-on-male sex in mostly very plain language, so not for kids or the sexually modest.)

Today’s playtime viewing began with a compilation video of scenes from porn flicks featuring Trenton Ducati, beginning with an especially nicely crafted scene from the 2012 TitanMen Stud Finder, involving Jed Athens, Ford Andrews, and Ducati. Well, yes, a bit of titular word play, combining carpentry / construction work and hot men.

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The DVD cover, with Ducati in the middle

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