Archive for the ‘Language in advertising’ Category

Collagen days

March 6, 2019

News for penises. And fingers. And, possibly to come, buttocks.

The larger topic is the line between what counts as normal and what counts as abnormal, diseased, or morbid. Today, the discussion starts with some television commercials for the drug Xiaflex® (from Endo Pharmaceuticals), marketed as a treatment for Peyronie’s Disease.

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Eat the sugar bomb for the beanie

February 27, 2019

A series of three Calvin and Hobbes strips (re-run on the 25th, 26th, and 27th) in which Calvin undertakes to eat four boxes of Chocolate Frosted Sugar Bombs to get a gee-whiz official beanie. A return to cartoonist Bill Watterson’s attacks on sugary breakfast cereals and the way they are marketed to children, especially through the stratagem of describing them as part of a healthful breakfast (in #2 below):

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For gay penguins, science and Canada!

February 21, 2019

A few days ago, this full-page magazine display made the rounds of Facebook:


(#1) Deriding the “Libtard Agenda” while imitating the Johnson Smith Co.’s ads for novelty items in the back pages of comic books and other publications aimed at children

The first copies I saw didn’t identify the creator or the publication the page came from, and there was some question whether it was (as George V. Reilly, invoking Poe’s Law, put it) “a right-wing parody of progressive views, or a left-wing parody of right-wing opinions of progressive views”. Parody, certainly, but from what viewpoint?

So in its form it’s a parody of a genre of advertising hucksterism. And then in its specific content it’s a parody of a style of political talk (either mocking what’s framed as a preoccuption with kale, gun control, facts, and the like, or mocking those who engage in such mockery).

Much has now become clear. To start with, the copy of the page in #1 identifies the creator as Mary Trainor, and that provides enough context to eventually sort things out.

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News for penises: notes on phallophilia

February 20, 2019

(This posting will go lots of places, some of which — a Greek military re-enactors’ group in Melbourne — you’ll find astonishing, but there’s no denying that, as the title suggests, it’s penis-dense. Without actually depicting them — those images are in my posting this morning on AZBlogX, “Gay Heart Throbs” — but still. However, without penises strewn along the road every few feet, there’s no getting to the fun stuff (like allusions to Miss Anne Elk and to Sonnets from the Portuguese). So use your judgment.)

Phallophilia I: self-regard. A recent Daily Jocks ad (for Kasper Military shorts from the Helsinki Athletica company) showing a hunky model gazing fixedly down at his bulging crotch, with a title and a caption supplied by me:


(#1) On contemplating his penis

Could I just say here for one moment that
I have a new theory about the penis?
Yes, well you may well ask, what is my theory.
And well you may. Yes my word you may well
Ask what it is, this theory of mine.

Well, this theory that I have — which is mine —
This theory which belongs to me is as follows.
Ahem. Ahem. This is how it goes.
Ahem. The next thing that I am about to say
Is my theory. Ahem. Ready?

My theory is along the following lines.
All penises are round at one end,
Tubular in the middle, and then
Anchored in hair at the far end.

That is the theory that I have
And which is mine, and
What it is too.

— excerpts from an interview with noted penis scholar Gay H. Throbs, DPhS. (Doctor of Phallological Science)

On the nose, GHT!

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Captain of our fairy band

February 13, 2019

(Hot guys in very skimpy underwear, suggestive verse, but generally playful and not actually X-rated. Use your judgment.)

Today’s  Daily Jocks sale ad, for Marco Marco Valentine’s Day homowear, with a caption in two parts, one raunchy doggerel, one Puckish:

(#1)

Lincoln Darwin Valentine
Is a cutup friend of mine
Loves the boys with all his heart
Loves them hard in every part

And the youth, mistook by me,
Pleading for a lover’s fee.
Shall we their fond pageant see?
Lord, what fools these mortals be!

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One more January 20th penguin

January 20, 2019

For Penguin Awareness Day, one more spheniscid moment, this time from Canada, where the creatures infest the banking industry.


(#1) Percy the Penguin, mascot of CIBC (formerly Canadian Imperial Bank of Commerce; CIBC is now an orphan initialism), in a 2015 ad

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Yoo-hoo, Aargau!

December 15, 2018

It started at the Peninsula Creamery in Palo Alto at breakfast (with Elizabeth Daingerfield Zwicky) this morning, quickly led to a chocolate beverage from northern New Jersey (and to manner-of-speaking verbs) and after a whirlwind worldwide beverage tour ended up with an echt-Swiss dairy soft drink from Canton Aargau, Switzerland (up north, on the flatlands near the Rhine).

The impetus for all this, a vintage advertising poster on the wall at the Creamery:


(#1) ASK FOR IT by NAME: Yoo-hoo

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He came from the sea … And can only love me

November 29, 2018

(Hunky men in minimal swimsuits, but nothing actually X-rated. The posting is about the presentation of self in photographs, via clothing, stance, gait, facial expression, gaze, and the like. Not much about language here.)

11/9 Daily Jocks sale ad for Marcuse underwear and swimwear:


(#1) Come Wander With Me

He came from the sunset
He came from the sea
He came from my sorrow
And can love only me

He said, “Come wander with me, love
Come wander with me
Away from this sad world
Come wander with me”

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Wisc Swiss music

November 20, 2018

From Joe Salmons on Facebook a few days ago, this arresting photo of celebratory alpenhorns indoors:

(#1)

Two things: the occasion and the instruments.

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A commercial zeugmoid

November 8, 2018

A recent Arm & Hammer Slide TV commercial, ‘Change Your Cat’s Litter’ (viewable in an iSpot.tv posting here) exhorts the viewer:

If you hate changing your cat’s litter, then change your cat’s litter.

A cute zeugmoid, playing on two (related, but distinct) senses of the verb CHANGE.

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