Archive for the ‘Language in advertising’ Category

An infestation of rodentiphobia

January 22, 2018

(A guy in his skivvies, nothing of linguistic value.)

Today’s Daily Jocks ad for Jack Adams, with a caption of mine:

Convinced that small
Furry creatures were
Lifting his junk and
Gnawing on his balls,
Croydon recoiled in
Fear and disgust.

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Objects of carnal desire

January 20, 2018

(Men’s bodies and sexual desire, decidedly racy but not explicit. Use your judgment.)

The latest from Daily Jocks, with an offer of the 2018 Pump! calendar:

(#1)

Male photography by Rick Day for the Pump! firm, projecting carnal desire and carnal desirability in equal measure. The model — I think of him as Cal, for Calendar Boy — is presented displaying his muscular body (upper arms, pecs, abs) in a pitsntits come-on pose, wearing a Pump! Cooldown Boxer in Red (the color of hot sex, in blatant pouchwear), and with a High Desire face (slit eyes, slack open mouth, and what you can imagine are flaring nostrils). The inset of Mr. Feb. gives you the butt shot to match the pouch display, offering both foci of gay male desire..

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Reindeer and lynx — and wolves and bears, oh my!

January 16, 2018

Latest ad from the Daily Jocks folks, for the newest line of Helsinki Athletica underwear, with the ad copy:


(#1) ilves ‘lynx’ at top, front view; peura ‘reindeer’ at bottom, rear view

Helsinki Athletica: Ilves & Peura: Limited edition of Helsinki Athletica underwear featuring Finnish native animals. The low rise design is great for everyday wear with the soft, stretchy cotton fabric ensuring all day comfort and you can be sure of excellent support in the dual layered pouch.

A whimsical turn for a company mostly noted for its homo-steamy Lukas line of briefs, jockstraps, and trunks:

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Electric underwear

January 11, 2018

(Men’s bodies, underwear, and some mansex — offstage but undeniably hard-core. So not for kids or the sexually modest.)

Well, homowear — harnesses, jockstraps, armbands, suspenders, pouches, even socks. Queer fetishwear that glows in the dark, in four neon colors (blue, green, yellow, red) and rainbow, either in solid or flashing mode, for “guys who are ready to light up the night!”.

(#1) We gonna rock down to Electric Underwear / And then we’ll take it harder

Posing steamily in shoulder harnesses, armbands, jock pouches and straps, all in LED glowwear from the raunchily named Breedwell company.

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BF pornopaloozas

November 24, 2017

(Gay porn sales for Black Friday and beyond. So: men’s bodies and mansex, in plain language, definitely not for kids or the sexually modest.)

Most of the hard-core raunch is in a posting on AZBlogX, but here’s one BF ad (for the Lucas studios) that I can get by with here:

(#1) Some word play is evergreen

The ad is a study in lean, swimmer body types and also in rise heights for tighty-whities: from left to right, lo, mid, and hi. And it satisfies what ought to be a rigid requirement for all BF ads: a significant Black.

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Pengaddendum: Xmas 2014

November 21, 2017

Three news bulletins for penguins on the 19th, and now, as we sink into the commercial Christmas season (which in the US began the day after Halloween but is conventionally inaugurated by Black Friday, the day after US Thanksgiving, this Friday), a combination of penguin news and holiday news: the 2014 John Lewis Christmas commercial, featuring a young boy, Sam, and his pet penguin, Monty:

(#1) You can watch the advert here

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Fruity Fruit Froot

November 18, 2017

I’ll lead with the striking stuff:

(#1) Fruity 3D typography
(#2) Gay juicy fruit: Adam and Steve taste of the forbidden fruit

All this from a querulous Facebook posting about Fruity Cheerios.

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Igor®, the Siberian shape-shifter

November 14, 2017

(Men in underwear, sexual fetishes, plus a caption of mine. Not to everyone’s taste.)

Via Daily Jocks yesterday, this fetishwear vision:

(#1) Igor®, the Siberian shape-shifter

lifelike manikin for
Maskulo fetishwear,
fashioned in warm-
touch silicone —
model sexbuddy,
broad-chested
codpiece lover,
tough dream in
glowing neon green

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Environmentally responsible derivation

November 13, 2017

It starts with an ordinary noun source and an ordinary verb sustain and eventually works its way to the adverb sustainably as a modifier of a verb source, strikingly in the split infinitive construction to sustainably source, which Wilson Gray reported in an ADS-L posting on the 11th, citing a General Mills ad in which to sustainably source oats figures prominently.

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Rice pudding in the land of quilted steel

November 11, 2017

Today’s Zippy takes us to the Schuyler Diner (500 Schuyler Ave.) in Lyndhurst NJ (20 miles west of Manhattan), where Zippy and Griffy debate quilted steel while on the prowl for rice pudding: diner chic. And the diner staff are sore pressed (“Sometimes I think I shall go mad”, one cries out, literarily.)

(#1)

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