Archive for the ‘Language in advertising’ Category

The better body butter, with Whipped Shea Butter

October 15, 2019

Now seen on tv, commercials for Gold Bond creams. In particular, this remarkable item:

(#1)

Radiance Renewal Whipped Shea Butter. Body Cream: 8 oz. Buttery smooth, ultra-rich hydration moisturizes skin for 24 hours.

Have you ever wished you could have all the benefits of a raw Shea Butter, but with a smooth, easy application? Meet GOLD BOND® Radiance Renewal Whipped Shea Butter.

Oh, honey, I have yearned for raw Shea Butter, but always hoped it could somehow be whipped into smoothness, for I am a sensitive fellow. And I’ve long mused about the fabulous Irishman Shea who gave his name to this remarkable ultra-rich hydrating substance.

Imagine my astonishment when I discovered that Shea was not Irish at all but West African, and that he was a nut-bearing tree. Also that Shea Butter, like Coconut Oil, provides not only moisturization, but also nourishment. Shea is, in a word, eminently edible.

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Penguin aerodynamics

October 6, 2019

(Not much linguistics, but there are penguins and mammoths.)

A late birthday present on Friday, wrapped in rainbow tissue paper:


(#1) From the Sock It To Me company in Portland OR: “Penguin Taking Flight” crew socks (artist: Tara Gildow)

The back story from the company:

Blue men’s crew socks featuring a steampunk penguin wearing headgear and a jet pack launching upwards

Tired of being mocked by other flying birds, this flightless penguin is taking matters into her own hands…err wings. Steamed she couldn’t fly, she built herself a marvelous flying contraption and finally took flight. Wear these magnificent penguin socks when you feel a little too earthbound and need to take things to the next level.

Just strap it on and take off.

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Cavemen of higher education

September 3, 2019

Today’s Wayno/Piraro Bizarro collabo:


(#1) (If you’re puzzled by the odd symbols in the cartoon — Dan Piraro says there are 5 in this strip — see this Page. The HBD — happy birthday — note is presumably for one of Piraro’s two K-named daughters.)

A twist on the caveman cartoon meme, with a Neanderthal pursuing a higher education. And attempting to get college credit for his life experiences.

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News for penguins: cache and carry

August 24, 2019

From correspondent RJP, a link to a story on the My Modern Met site, “Adorable Egg Holder Transforms Your Produce into a Pack of Penguins” by Sara Barnes on 8/23/19:


(#1) Egguins: portmanteau in name, portmanteau in function

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Annals of social learning

August 8, 2019

Two recent One Big Happy strips about the cartoon’s kids in the process of acquiring — internalizing, rehearsing, and displaying — two sociocultural complexes of beliefs, attitudes, and behaviors.

Ruthie is learning to fit into modern American commercial culture, where she is urged to judge products not on their intrinsic qualities (such as the taste and nutritional values of breakfast cereals) but on their symbolic associations as pushed in their marketing (cartoon characters as the representatives of breakfast cereals in commercials).

Meanwhile, Joe is learning normative masculinity in modern America, absorbing the lesson that successful manhood requires the stringent rejection of everything feminine — both anything associated with girls and also anything associated with the conventional role of the mother as taming boys, civilizing them.

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Never go out without a speech balloon

August 2, 2019

That’s today’s advice from Zippy:

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Zippy is a long-time fan of speech balloons, their history, their uses, their attractions. In fact, speech balloons are a fairly frequent explicit theme in cartoons — cartoons about cartooning.

And then there’s the theme of things you shouldn’t go out without — from   a certain amount of cash or your identity papers, to makeup or condoms, to American Express products or (if you’re hitchhiking in space) a towel.

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On the dog food watch

May 29, 2019

The 5/27 Wayno-Piraro Bizarro strip, set in the Land of Dogs:


(#1) (If you wonder about the secret symbol in the cartoon — Dan Piraro says there’s just one in this strip — see this Page.)

A dog food with Quibbles in its name is of course not going to agree with you, in one sense of agree with. So you can understand the cartoon, and see that the pun on agree with in it makes it amusing — and still miss the extra joke that Wayno and Piraro threw in for you.

The cartoon would have been funny if the dog food had been named just Quibbles. But Quibbles and Fits is a lot funnier, because it’s another pun, on the name of the (actual) dog food Kibbles and Bits. But of course you have to know about this particular commercial product to get that joke.

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Fill me with chocolate cream

May 3, 2019

… and pour melted chocolate over me, and I’ll be your Penguin: p … p … p … pick me up!

I’m a McVitie’s Penguin biscuit bar, and I’m all yours:

(#1)

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A standout in his shorts

April 27, 2019

(Mesh Man in his underwear, leading us in many directions, but with plenty of sexual content — not suitable for kids or the sexually modest.)

From the 12th: Mesh Man returns to the Daily Jocks underverse, flogging their fabulous Varsity Mesh Shorts, flaunting his famous receptive organ — he’s all man and a foot deep — kneeling with feeling in #1 and flashing a finger gun to his fans in #2:


(#1) Party shorts! (see the ad below) — I go down on one knee to go down on my guy

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Collagen days

March 6, 2019

News for penises. And fingers. And, possibly to come, buttocks.

The larger topic is the line between what counts as normal and what counts as abnormal, diseased, or morbid. Today, the discussion starts with some television commercials for the drug Xiaflex® (from Endo Pharmaceuticals), marketed as a treatment for Peyronie’s Disease.

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