Archive for the ‘Language in advertising’ Category

A flagrantly gay Black Friday offer

November 24, 2023

(You can tell from the title that this posting will clearly not be to everyone’s taste, even if technically it doesn’t have to be shielded from kids.)

This striking composition of bodies (advertising flagrantly gay men’s underwear from Andrew Christian) in a HUNT Magazine e-mail offer today, 11/24:


The two men are posed as strongly differentiated in their roles, the black guy on the left as dominant, in charge, symbolically (and probably sexually) on top; the white guy on the right as submissive, subordinate, symbolically (and probably sexually) on the bottom — but evidently quite comfortable with his place, maybe even proud. If The Advocate magazine (“LGBTQ+ since 1967”) had an avant-garde wedding announcements section, this photo could be published there.

“Biggest Black Friday Ever” no doubt is a raunchy allusion to the fabled attractions of the BBC (Big Black Cock) — white guy sez, hey, I’ve got mine. (AC is often entertaining, but never subtle.)

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The breast-clutching gesture

October 5, 2023

(There will be a barely clad male model showing off his hot hairy body in Daily Jocks homowear ads; you have been warned. But otherwise this is, remarkably, a posting about art, in particular extraordinary public art)

The backdrop is yesterday’s posting “A remarkable table lamp” — about a “sculpture in bronze by George Sellers — one of his insect sculptures, in particular a magnificent staghorn beetle cast in solid bronze, on a walnut base, which Sellers has made into a lamp base”. Which I used as a proof of concept / principle, showing that it was now possible for me to post something, even with my swollen (but somewhat ameliorated) left hand, if I used my fingers on that hand gingerly. That posting was pretty bare-bones — no further illustrations of some of Sellers’s remarkable works — but it served its purpose, which was to demonstrate that I can once again post stuff, at least relatively short, uncomplicated stuff.

The current posting was intended as another relatively brief, easy affair, about a gesture, or pose, in a men’s underwear ad that happened by accident to surface on my desktop. But it led to that public art, in Fort Lauderdale FL. The two are unlikely to be connected, so there’s still a bit of a puzzle.

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Resist clever marketing

September 29, 2023

… the slogan from a Funny Times magazine t-shirt ($30):


(#1) [FT‘s ad copy:] Embrace the sweet irony of this nostalgic candy-themed tee! It’s a Funny Times exclusive and perfect for thoughtful candy lovers

The model for the shirt:


(#2) A package of Reese’s Peanut Butter Cups

Now, lots of background.

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The pumpkin spice of August

August 31, 2023

Retailers are rushing the season: while little pumpkins peek out from the ironweed and goldenrod of late summer, the scent of pumpkin spice suntan oil blankets the beaches, heralding a torrent of pumpkin spice lattes soon to be sweeping through city streets. No, it’s not your addled perceptions, it’s an actual thing.

From NBC News, “Autumn arrives earlier than ever for Starbucks and others with pumpkin menu items: The number of limited-time pumpkin launches more than doubled to 86 in August 2022 compared with 2019”, by Amelia Lucas (CNBC) on 8/31:

In most of the U.S., tree foliage is green and temperatures are warm. But for many restaurants and retailers, fall is already here.

Halloween candy and pumpkin spice lattes used to wait until after Labor Day to make their annual debuts, ushering in the start of fall several weeks before the season officially begins. But in the past few years, restaurants and retailers have been releasing their autumnal food and beverages even earlier.

… [But] fear not — plenty of companies are sticking to normal seasonal boundaries.

Reynolds’ Hefty isn’t releasing its cinnamon pumpkin spice-scented trash bags until September.

Below, there will be a brief refresher about the substance and its cartoon career, just so I can replay Bob Eckstein’s charming cartoon about pumpkin cartoon-memes, from last fall; Bob has now turned this into the logo for his newsletter on substack, so I can give you this version:


Three cartoon memes: Seeker and Seer / Wise Man, Sisyphus, Desert Island — see my 11/1/22 posting “Every meme is better with a pumpkin in it”

Suppose I just showed you the first of these, out of the blue, without any background or information (all that stuff I’ve just been feeding you) — a pumpkin on a ledge outside a mountain cave — what would you need to bring to it to understand why I might find it so irresistibly funny that I smile every time I see it, sometimes break into happy laughter?

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The grand jury’s cough drop

August 18, 2023

The political / medicinal pun RICO Law / Ricola: on Facebook on 8/15, Kyle Wohlmut passed along  — “meanwhile in Switzerland” — the 8/14 Mike Scollins titling RICO LAW of an image from the classic Ricola (Swiss cough drop) commercial:


Posted within minutes of the Georgia RICO indictments (see below)

Now to the commercially medicinal and the political-conspiratorial.

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Donut burgers by another name

August 14, 2023

In response to my “DONUT BURGER” posting yesterday, Kyle Wohlmut wrote on Facebook:

Isn’t that “just” a Lutherburger? (with a Wikipedia link)

Well, screw you, Snark Boy; if I’d known about Lutherburgers / Luther Burgers I would have posted about them, so your slagging me for not mentioning them is just gratuitous assholery. I think you need a humongous sticky donut burger stuffed up your raggedy butt.

The Wikipedia article does make it clear that the donut burger has spread much further than I’d realized in my posting — something I’d contemplated there. But I had no idea …

So here’s all the stuff from Wikipedia (where I learned that, whew, Martin Luther had nothing to do with Luther Burgers; who could possibly want a burger designed by a humorless, pleasure-wary, fiercely dedicated Protestant reformer?). We don’t need the pictures, though; no one needs more pictures of, omigod, bacon cheeseburgers crammed between two glazed donuts.

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Max and the Amazing Technicolor Dreamcaftan

August 13, 2023

From Josh Brown on Facebook yesterday, passing on an ad he’d gotten:


(#1) [JB:] Now THIS is targeted-Facebook-algorithm-marketing that I can get behind. My kingdom for a caftan!

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The states of matter: coconut X

August 9, 2023

I discovered the melting point of coconut X several summers ago. My air-conditioning aims to cool things to 80 F, so when it gets hot outside, inside my condo the spreadable coconut fat (used for daily treatment of my feet, legs, hands, and arms) melts (at around 77 F) to to a free-flowing liquid that’s very hard to cope with.

So this morning I put the jar in the refrigerator (where it’s probably between 35 and 40 F) — and discovered another state of the substance, a very firm solid that is also almost impossible to deal with; I have to chip away chunks of the stuff with a pointed implement, chunks that alas, do not spread (though I can get small amounts of the liquid state by using the (roughly 97 F) body heat in my hands to melt a chunk).

So now it’s back at room temperature, turning to oil again.

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The sea captain figure fantasizes in Cambridge MA

August 8, 2023

Today’s Zippy strip takes us to the Summer Shack seafood restaurant at 149 Alewife Brook Parkway, Cambridge MA 02140:


(#1) The sea captain figure fantasizes about his Easter Island ancestry: Massive Stone Heads R Us

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Taking it from the gang

August 4, 2023

(About men’s genitals and man-on-man sex, in street language, with an image that’s WordPressable only because I’ve fuzzed out a ton of penises — so entirely unsuitable for kids and the sexually modest)

Today only: yet another flash sale from gay-pornmongers Falcon | Naked Sword:

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