Archive for the ‘Language in advertising’ Category

Solid Chet and lean Bo

August 28, 2017

Underwear ads again (from today’s Daily Jocks sale), with captions from me. Men’s bodies, mansex allusions, not for everyone.

(#1) Sweat with me, baby

Solid Chet the gym jock
Sweats hard
Lick the salt he’ll
Towel you off

(#2) Lowriders on the storm

Lean Bo the surf jock
Goes low pull him
Lower use your
Teeth those trunks are
Made for cruising

Sweaty Chet and lowball Bo.

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Turkey Perky Jerky

August 27, 2017

Yesterday morning, foraging in the Whole Foods around the corner for something to take as a food contribution for the annual Palo Alto all-day shapenote singing (we eventually settled on some truly fine smoked trout — see below), Kim Darnell and I happened to walk past the jerky section of the store — who knew there was such a thing? — where I admired some lamb jerky, and then we discovered, groan, turkey Perky Jerky:

(#1)

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Bluto says: join or else

August 23, 2017

Aggressive days in the men’s underwear world, in my adaptation of a Daily Jocks ad from the 11th. There will be hot men in their underwear, suggestive captions, and a certain amount of syntax, semantics, and pragmatics; use your judgment.

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Skinless wieners

August 17, 2017

Passed on to me by Arne Adolfsen, this vintage ad (from the 1940s, for what was then the Visking Corp.):

(#1)

Skinless wiener is pretty much immediately risible, because it’s bound to bring circumcision to mind.

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Billy the Berlin Barboy

August 11, 2017

(The underwear and men’s bodies thing again, plus gaydolls and some homoerotic art. Outrageous enough that it won’t be to everyone’s taste.)

Daily Jocks sale on the 8th offering the Barcode Berlin Thermo Brief in white (it also comes in black), with a caption of mine:

(#1) 83% Cotton 17% Polyester. US$25. Model not included.

Billy the Berlin
Barboy
Works the room in his
Barcode Berlin
Pouch-panel
Briefs.

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Getting into harness

July 21, 2017

(Men’s underwear, bodies, and fetishes, so not to everyone’s tastes.)

The Daily Jocks ad from the 19th displayed this vision from Cellblock 13 / CellBlock 13 / Cell Block 13 (plus my caption):

(#1) Commando jockstrap and neoprene harness, in camo/red

Over years, bit by bit, Butch
Stripped his clothing down to the
Bare minimum.

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Ovaltine mornings

July 20, 2017

On Facebook, from several sources, these vintage ads for Ovaltine, notable (these days) for their use of the adjective gay ‘light-hearted, carefree’:

(#1)

(#2)

Two things here: the lexical items gay; and the beverage Ovaltine. Along the way we’ll pick up some Los Angeles lesbian rap.

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Ostentatious euphemisms

July 15, 2017

A recent tv commercial for Jack Link’s beef jerky builds up to the punch line, the claim that the jerky

beats the snack out of other snacks

ostentatiously using snack as a euphemism for shit.

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Brewster Rockit to the rescue

July 15, 2017

[revised version]

From David Preston, yesterday’s Brewster Rockit comic strip, in a male character attempts to mansplain mansplaining to Pamela Mae Snap (aka Irritable Belle):

(#1) (Note strategic use of speech bubbles in the third panel.)

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The terrible truth about bubble wrap

June 20, 2017

A Joe Dator cartoon in the June 19th New Yorker:

(#1)

which will lead us to today’s Mother Goose and Grimm:

(#2)

Along the way we’ll visit the naugas and their hides.

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