Recently the admirable Margalit Fox has been posting on Facebook a series “Demented P.R. Pitch of the Day” (Margalit seems to read more of her nonsense mail than I do). I’ll give the two most recent examples and then turn to some long-standing advertising themes in my own postings: absurd ad copy for premium men’s underwear and for gay porn. (So, yes, in the second case there will be some incidental sex talk.)
Archive for the ‘Language in advertising’ Category
Comment by Robert Coren on my “Meaty matters” posting:
“It Ain’t the Meat, It’s the Motion” inescapably reminds me of a cigarette ad from my youth, whose slogan I chose to interpret in a way probably not intended by its creators: “It’s not how long you make it, it’s how you make it long”.
The 1951 song title was intended to convey (in the Wiktionary gloss)
When it comes to sexual satisfaction, penis size doesn’t matter, but technique does.
The cigarette ad from the 60s (which came in many variants, for television and for print media) was for Winston Super Kings, and the sexual innuendo was surely not inadvertent.
(Obviously, sexual content, so not to everyone’s taste.)
On AZBlogX yesterday, in “Johnny Rapid at the jizz ball”:
It started with a device for simulating ejaculation in making porn movies, called a jizz ball (or jizz-ball [or jizzball]) in an episode of (the American) Queer as Fuck (in which the character Emmett becomes an on-line pornstar). That led to jizz ball ‘orgy’, especially a gang scene with one person as focus (a scene I’m familiar with in an all-male context). And specifically to a scene from the 2012 video Jizz Orgy: Winning Ball (from Men.com) in which Johnny Rapid takes on four members of a soccer team (played by Blaze, Brad Foxx, Leo Forte, and Rafael Alencar). Johnny has a jizz ball!
(with four shots of Johnny Rapid in action).
Today’s morning name, an AZ name: AstraZeneca. Which of course led me quickly to the singer Astrud Zeneca.
Being heavily advertised on cable television: Blue-Emu spray for pain relief (a relatively recent addition to the company’s line of ointments). You can watch baseball great Johnny Bench flogging both the spray and the original emu oil creme in the video here. The spray:
Originally I thought this must be a joke: emu oil? blue emu oil? But no.
Punctuating possessives and plurals in writing English is something of a minefield; possessive plural forms like ladies’ and women’s are especially tricky, and quite a few writers of English would prefer to see the system both rationalized and simplified — in particular to use the apostrophe to signal “grammatical morpheme s” and to place it regularly before the s. That gives us the “greengrocer’s apostrophe”, as in two eggplant’s.
It also gives us possessive plurals like kid’s, as in this ad photo for CheapesTees:
But wait, there’s more.