Archive for the ‘Language in advertising’ Category

Fired up for the grand finale

March 1, 2021

(A right-at-the-line Daily Jocks ad today, with text that takes it over the line for kids and the sexually modest.)

The ad copy from Daily Jocks:

NEW DJX CIRCUIT
Step up your party look with the reimagined black circuit look.
Pair matching Jockstrap, Harness & Shorts.

(The name of the DJX Circuit Collection is a reference to gay circuit parties — on which, see below.)

The image is of Golden Boy (from a 2/27 posting) — hyper-masculine, with a hairy, sweaty, oiled, gold-toasted body — here with a hand in his jockstrap, and posed against a golden car.

My title for the composition:

Fired up for the grand finale,
Golden Boy jams a hand in his jockstrap

To which I’ve added a salacious caption:

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Golden Boy does a cock tease

February 27, 2021

(Hunky men performing suggestively in remarkable underwear, with a caption alluding to sex between men, so probably inadvisable for kids and the sexually modest.)

In an ad for a Daily Jocks late February sale, the model does a cock tease in his extraordinary golden shorts (DJX Liquid Shorts in gold, from the Circuit collection), with this ad copy:

Our ever popular Circuit Shorts, now available in metallic gold!

Stand out from the crowd in these unique liquid metal effect shorts, made from a premium foil-print fabric.

Featuring a secret pocket built into the waistband, perfect for storing your party essentials in. Also includes a drawcord at the waist for optimum fit. These shorts are designed to be form-fitting but still comfortable, with a light stretch in the fabric.

The ad’s image, with a caption of my own devising:

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Notes of cade oil, spikenard, and labdanum

February 23, 2021

Among the scent notes in the “unisex perfume” A City on Fire — burnt match is another, but that doesn’t require looking things up — from the Imaginary Authors company, whose remarkable fragrances come with synopses of fictitious works of extravagant fiction and with striking graphic-designer labels on their bottles.

The perfumes aren’t cheap — $95 for a 50 ml bottle ($38 for a 14 ml Traveler size, $6 for a 2 ml Sample size) — but then we don’t know how many bottles get sold, and how much the perfumes are actually worn, as opposed to being treasured and displayed as art objects with an olfactory as well as visual and textual dimensions.

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The brain health product

February 15, 2021

Yesterday’s Doonesbury has Mike (Doonesbury) and (his wife) Kim (Rosenthal) listening to a mock Prevagen® commercial in which the dietary supplement is openly hawked as a useless (but expensive) placebo for treating mild forgetfulness (with a digression in the 5th panel on a secret ingredient in it derived from the fabulously memorious jellyfish):

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Macho toys: the ads

February 14, 2021

(Plain talk about sex toys for men and about male genitalia, so not for kids or the sexually modest. )

A Daily Jocks mailing back on 2/9 offers a novel solution to creating visually interesting ads for sex toys for men (primarily aimed at gay men) — devices designed to improve sexual performance or to provide solitary sexual pleasure (genital or anal), and in themselves not offering much to look at. The ads are playful, purely symbolic, takes on male genitalia.

The 2/9 mailing (“MACHO TOYS IS HERE”) has three images, the first two playful, the third with an image of an electronic toy.

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Annals of remarkable commerce

September 20, 2020

(About anatomical organs and sex between men, totally not suitable for kids or the sexually modest)

On the Naked Sword site yesterday (9/19), this remarkable ad for Fort Troff BOOF CBD suppositories (“It’s like poppers for your ass”):

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Hard-core gendering

September 12, 2020

Now visible on tv and on the net: Manly Bands, wedding rings and engagement rings for real guy guys: deeply masculine bands that avoid the mere prettiness of so many of the usual rings (and any possible associations with femininity) — and are advertised with over-the-top testosterone-steeped prose.

An ad from the net:

Need a wedding band that’ll make you wanna run up a flight of stairs to the Rocky soundtrack? These bestsellers’ll do the trick.

The content is about achieving great physical prowess, emulating a winning prize-fighter. The style of the text is studiously informal (that’ll, wanna, bestsellers’ll) and slangy (do the trick) — guy talk.

The copy on the company’s site is in fact much more elaborately gendered as masculine than this.

And then there’s the name Manly Bands.

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Le Male, the men’s fragrance

September 7, 2020

(Well, it’s about perfumerie, but it’s Gaultier, he’s flagrantly homoerotic, and he’s going to take us to men’s bodies and mansex. So pieces of this posting are definitely not for kids or the sexually modest.)

Tim Evanson on Facebook today, with an image from a pharmacy window in Huntly, Aberdeenshire, Scotland:


(#1) Poster for Jean Paul Gaultier’s men’s fragrance Le Male, featuring a decidedly homoerotic shirtless sailor (credit: FotoFling Scotland)

Tim: Goodness, what ARE they selling?!?!?

AZ: They are selling sailors. Drenched in masculine scents. At very high prices.

McDonald Jason Richard: The best cologne for men in the world.

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Let them eat cake

August 15, 2020

(Totally unsuitable for kids and the sexually modest.)

From the Raging Stallion gay porn studio, the 2020 flick Cake Shop, focused on cake ‘buttock’ and especially on cum as a culinary ingredient. The cover of the video, with the naughty bits fuzzed out:


(#1) At the top: Devin Trez, Jake Nicola, Wade Wolfgar — Trez and Wolfgar with long pendulous half-hard cocks you can view in an AZBlogX posting “Cake Shop” — and  below them, Beaux Banks and Donnie Argento, cupcakes in their mouths, their cakes (‘buttocks’) offered for fucking

There is much play on cakes ‘buttocks’ and on eating cum (that’s a queer thing).

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In Pouchland, where body size is irrelevant

July 31, 2020

From Ann Burlingham on Facebook yesterday, a heads-up:

I’ve been seeing this [Hanes Every Bod] ad, which it seems came out last year, and enjoyed the men singing about underwear in a way that women in ads usually sing about [here Ann extravagizes] birth control or antidepressants.


(#1) The end of the Every Bod ad: assorted body types (very heavy on variants of the young and fit) on the street, exulting in their underwear, every one of them displaying a notable pouch: Vouch for the Pouch! (see the sign)

Just to note that mass-market men’s underwear is rarely so pouch-conscious; that’s the province of premium brands, many of which are uncomplicatedly hawking homowear. More below.

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