From Ann Burlingham on Facebook yesterday, a heads-up:
I’ve been seeing this [Hanes Every Bod] ad, which it seems came out last year, and enjoyed the men singing about underwear in a way that women in ads usually sing about [here Ann extravagizes] birth control or antidepressants.
(#1) The end of the Every Bod ad: assorted body types (very heavy on variants of the young and fit) on the street, exulting in their underwear, every one of them displaying a notable pouch: Vouch for the Pouch! (see the sign)
Just to note that mass-market men’s underwear is rarely so pouch-conscious; that’s the province of premium brands, many of which are uncomplicatedly hawking homowear. More below.