Archive for the ‘Finnish’ Category

Reindeer and lynx — and wolves and bears, oh my!

January 16, 2018

Latest ad from the Daily Jocks folks, for the newest line of Helsinki Athletica underwear, with the ad copy:


(#1) ilves ‘lynx’ at top, front view; peura ‘reindeer’ at bottom, rear view

Helsinki Athletica: Ilves & Peura: Limited edition of Helsinki Athletica underwear featuring Finnish native animals. The low rise design is great for everyday wear with the soft, stretchy cotton fabric ensuring all day comfort and you can be sure of excellent support in the dual layered pouch.

A whimsical turn for a company mostly noted for its homo-steamy Lukas line of briefs, jockstraps, and trunks:

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