Archive for the ‘Finnish’ Category

All I want for XXXmas

December 17, 2019

… is you in your homowear. I just want you for my own / More than you could ever know.

From Daily Jocks ads of the season: Boy offers himself, in his Cellblock 13 Covert jock and harness, to serve his Master; and SeksiMatti lowers his Helsinki Athletica shorts to make his jockstrap-framed pygian orbs available for use.

(A dip into gay male fetish-land, with bdsm, and puppy play as well; and then into the sexual display of the male body, especially the buttocks — so not for kids or the sexually modest, though there will be an entirely innocent digression into the self-deprecating Finnish cartoon character Matti.)

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Posted in Captions, Finnish, Gender and sexuality, Language and the body, Linguistics in the comics, Music, Names, Underwear | Leave a Comment »

Reindeer and lynx — and wolves and bears, oh my!

January 16, 2018

Latest ad from the Daily Jocks folks, for the newest line of Helsinki Athletica underwear, with the ad copy:


(#1) ilves ‘lynx’ at top, front view; peura ‘reindeer’ at bottom, rear view

Helsinki Athletica: Ilves & Peura: Limited edition of Helsinki Athletica underwear featuring Finnish native animals. The low rise design is great for everyday wear with the soft, stretchy cotton fabric ensuring all day comfort and you can be sure of excellent support in the dual layered pouch.

A whimsical turn for a company mostly noted for its homo-steamy Lukas line of briefs, jockstraps, and trunks:

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Posted in Finnish, Gender and sexuality, Language in advertising, Movies and tv, Underwear | Leave a Comment »