Latest ad from the Daily Jocks folks, for the newest line of Helsinki Athletica underwear, with the ad copy:
(#1) ilves ‘lynx’ at top, front view; peura ‘reindeer’ at bottom, rear view
Helsinki Athletica: Ilves & Peura: Limited edition of Helsinki Athletica underwear featuring Finnish native animals. The low rise design is great for everyday wear with the soft, stretchy cotton fabric ensuring all day comfort and you can be sure of excellent support in the dual layered pouch.
A whimsical turn for a company mostly noted for its homo-steamy Lukas line of briefs, jockstraps, and trunks:
(#2) Helsinki Athletica, offering sportswear, underwear, socks, swimwear
Also in the new animals line:
(#3) karhu ‘bear’ in a brief
(#4) susi ‘wolf’ in a brief
Reindeer and lynx — and wolves and bears. To echo Dorothy. the Tin Man, and the Scarecrow in the 1939 Wizard of Oz (you can watch the scene here), oh my!
As for Lukas shorts, three earlier postings on this blog:
on 10/11/15, in “The Exotic of the North Country”, with ad copy: “Helsinki Athletica, anatomically designed sports underwear for every active man”
on 3/11/16, in “Boxer in shorts”: Lukas shorts by Helsinki Athletica
on 11/13/16, in “Lukas is back!”: more Lukas shorts
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