Archive for the ‘Language in advertising’ Category

Name that product

June 29, 2014

Recent bulletins from the world of commerce: cricket chips, bed-hair mousse.

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Sunday jottings

June 22, 2014

Four items from the front matter in today’s New York Times Magazine: the compound poolside memoirs; the euphemism go to Spain; the term binky ‘pacifier’; and citronella for warding off mosquitoes.

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On the foodmanteau front

June 20, 2014

Now from Taco Bell, a hybrid food with a hybrid (portmanteau) name. You can critique the food — a double-Mexican combo, of quesadilla and burrito — or the name (Quesarito, which strikes me as reasonably euphonious, unlike cronut or Flatizza), or both. (Links to foodmanteau postings, up to mid-2013, here.)

Not everyone has found the Quesarito tasty, however.

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Lateral flash thong

June 16, 2014

(Mostly, but not entirely, about men’s underwear.)

On Facebook, a link passed on by Matthew Melmon  to a June 13th posting on the Metro (U.K.) website, “Amazing news! Now you too can own this delightful swimming ‘sock’ “, showing a lateral flash thong on the ITV2 reality tv show TOWIE (The Only Way Is Essex):

(#1)

A remarkable garment indeed: how does it stay up? And who wears something like this in public (outside of outrageous precincts like TOWIE)?

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DILF days

June 13, 2014

(Warning: Very high (gay) sexual content in the text of this posting. Pass on if you are under 18 or if such content doesn’t suit you.)

Father’s (or Fathers or Fathers’) Day is about to be upon us, so of course purveyors of porn are offering dad-oriented films. Well, daddy-oriented films, daddy-boy relationships being a gay specialty, in real life and even more in the fantasy world of Gayland, where DILFs abound.

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Josh Kline

June 11, 2014

From Andrea K. Scott’s review “Parklife: Playing hide-and-seek at a sculpture show on the High Line” in the New Yorker of June 9th and 16th, about

Josh Kline’s brilliant “Skittles,” near the Standard hotel. An illuminated deli display case is stocked with rows of colorful drinks in ridiculous flavors — “Williamsburg,” “Big Data,” “Nightlife” — made from surprising ingredients. (“Condo” blends coconut water, HDMI cable, infant formula, turmeric, and yoga mats.) Think of “Skittles” as Duchamp’s “Bottle Rack,” updated for the age of aspirational marketing, when even a smoothie can be spun as a status symbol. The case is locked and the bottles are beyond reach, but you can press your nose to the glass.

The piece is a hoot.

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Four for the fourth

June 5, 2014

My morning mail on Wednesday the 4th brought me six suitable cartoons for this blog. Two I have already posted about: a Doonesbury with Duke hallucinating a lizard; and a Bizarro with a diner asking for eggs without any sense of style. The others: a One Big Happy on the attractions of “diet” versions of foods; a Zits on hearing and listening; a Zippy with (among other things) more better; and a Mother Goose and Grimm with a symbolic ambiguity.

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Plant life by public transport

June 3, 2014

Now on my desk, a box of Pomegranate notecards, originally posters by Emilio Camilio Leopoldo Tafani for London public transport in 1915, now in the London Transport Museum. Art, plants, and advertising.

From the website:

Day trips to the ancient forests bordering London remain a popular poster theme. Landscape artists, such as Walter Spradbery and Gregory Brown, set new standards in the depiction of trees and woodland scenes. Many of the posters feature Epping Forest, originally reached by motor bus until the extension of the Central line in the 1940s.

In a previous posting, I looked at posters, by various artists, exhorting people to take public transport to the London zoo. Now it’s plants. But still public art for advertising purposes.

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The philosopher at the cinema and in the marketplace

May 31, 2014

Anthony Lane, reviewing The Amazing Spider-Man 2 in the May 5th New Yorker:

I lost count of the scenes in which Gwen and Peter thrash out the question of whether they should be a couple, and there is a sigh of relief in the cinema when she, deploying what philosophers would call a performative utterance, says simply, “I break up with you,” leaving us to wonder if she pulls the same trick in bed: “And now we approach the orgasm.”

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Two cards

May 29, 2014

On Tuesday, Ned Deily and I were investigating the workings of my scanner, after it had behaved  oddly for me on several occasions (garbage on scanning some black-and-white images, very odd colors when scanning some Jane Austen colored cards). The problem was traced back to some scanner settings I hadn’t known were there, so we re-set those and tried scanning one card of each type, using items I’d gotten in the mail (from Chris Ambidge). Herewith the results.

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