That’s down there ‘male genitals, junk’, in this Facebook ad (hat tip to Victor Steinbok) for the Dollar Shave Club’s razor starter set — the razor handle, razor blades, and three accompanying products, called the scrub (prep wash), the butter (shaving cream), and the dew (soothing lotion):

(#1) The Dollar Shave Club offer; in a small space, the ad manages to proclaim the $3 offer three times
Now, I’m not really interested in collecting further terms for the male genitals — my 9/4/23 posting “From the genital junkyard” covers the territory, and I have no enthusiasm for foolish completism — but male-genital down there evoked two strong associations for me that I want to explore here: it’s routinely used as a polite reference to the vulva (so, female-genital down there); and an allusion to Christopher Isherwood’s 1962 novel Down There on a Visit, whose title combines locational down there with actually sexual (not merely male-genital) down there.
Before I take up female-genital down there and the Isherwood book, though, a digression to slag off the $3 offer from the Dollar Shave Club, as an example of deliberately impenetrable (and therefore misleading) sales pitches. The product would have to be truly fabulous — but how fabulous can a shaving-supplies kit get? — before I would engage with a company that advertises this way.
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