A comment from Bill Stewart this morning on my posting from yesterday, “The states of matter: coconut X”, with reference to the third of the (temperature-sensitive) states of coconut X considered there: not the free-flowing oil nor the spreadable semi-solid fat / cream, but a firm solid:
You remind me that I can take advantage of this unwanted by you hardening to make our own Magic Shell. Not that we need the ice cream anyway, or even the decadent indulgence of Magic Shell, which we’ll impose upon our grandson.
What caught my eye was the treatment of Magic Shell, obviously a proper noun (and a brand name), as a common noun (and a generic name): you can make your own.
But then I had to face up to the hard truth that I was utterly ignorant of what (commercial) Magic Shell or (homemade) magic shell might be. From Bill’s context, some sort of killer dessert, with coconut X as an ingredient.
So, the first order of business was to learn about Magic Shell. Then some recipes for making your own stuff. Then some comments about the generification / genericization of brand names, and the commonification (my term) of proper nouns.
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