In the One Big Happy strip of 4/25, Joe is being grilled by his father on the meanings of words — “defining words” being a common task for schoolchildren — and, on being challenged by the word /tæktɪks/, whose meaning is unclear to him, he proposes to break the word down into recognizable meaningful parts, from which the meaning of the whole can be predicted. A perfectly reasonable strategy, but one that is stunningly often useless.
(#1)
Joe appears to have isolated the parts /tæk/, /tɪk/, and the plural /s/, but didn’t identify the first as any item spelled tack or the second as any item spelled tick; instead his attention was caught by the combination /tæktɪk/, so similar to /tɪktæk/, the trade name Tic Tac.
And went on to assign some meaning to the reversal of the two parts, reasoning (apparently) that reversing the order should correspond, iconically, to reversing (in some way) the meaning of Tic Tac. What would be the reverse of a breath mint? Well, the function of a breath mint is to sweeten the breath, to make it smell good — so the reverse function would be to make the breath smell bad.
