In the NYT on the 9th, a piece by Seth Stephens-Davidowitz, “How Racist Are We? Ask Google”, reporting on his own research (“The Effects of Racial Animus on a Black Presidential Candidate:
Using Google Search Data to Find What Surveys Miss”, here). The research design:
… many Americans use Google to find racially charged material. I performed the somewhat unpleasant task of ranking states and media markets in the United States based on the proportion of their Google searches that included the word “nigger(s).” This word was included in roughly the same number of Google searches as terms like “Lakers,” “Daily Show,” “migraine” and “economist.”
A huge proportion of the searches I looked at were for jokes about African-Americans. (I did not include searches that included the word “nigga” because these searches were mostly for rap lyrics.) I used data from 2004 to 2007 because I wanted a measure not directly influenced by feelings toward Mr. Obama. From 2008 onward, “Obama” is a prevalent term in racially charged searches.
Note that the Times here doesn’t shrink from printing nigger (and nigga). Not all the reports on the study have been so straightforward.
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