Archive for the ‘Connotation’ Category

More synonymy

January 2, 2011

It occurred to me (during fevered sleep) that it might be worth checking out {“is synonymous with quality”} and similar expressions linking a product or company name with a desirable characteristic. It’s a gold mine.

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Word associations as synonymy

December 31, 2010

From “Disappearing ink: Afghanistan’s sham democracy” by Matthieu Aikins, Harper’s Magazine for January 2011, p. 40:

The Anglicism “democracy,” for many Afghans, has become synonymous with unprecedented corruption, moral decay, and hypocrisy; it is another one of the plagues that the West has brought to this country.

So, for these Afghans, the word democracy has picked up (specific) negative connotations in certain sociocultural contexts. This is bad word association — [bad] [word association] , not [bad word] [association] — in fact, bad word association described by synonymous with in an extended sense.

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