It occurred to me (during fevered sleep) that it might be worth checking out {“is synonymous with quality”} and similar expressions linking a product or company name with a desirable characteristic. It’s a gold mine.
A few examples:
The name Danuser is synonymous with quality. (link) [Danuser augers, auger bits, and other equipment]
Defined by iconic simplicity and subtle seduction, there is nothing like a Calvin Klein design. Calvin Klein Hosiery is synonymous with quality. (link)
Gold Coach is synonymous with quality, reliability and superior customer care. (link) [Gold Coach bus tours]
Gucci: A Line that is Synonymous with Quality (link) [Gucci fashion house]
And many, many more. Expanding the search a bit:
The GenXXLGear brand is synonymous with good service, happy clients and quality product. (link) [health and fitness products]
The name Peter Lipitch is synonymous with good service. (link) [fine antique furniture]
And trying another verb:
Skoda Means Quality. Really
The Czech carmaker has shed its shoddy image, gone global, and is raking it in (link)UA Leads the Way through Quality
Arizona means Quality (link) [University of Arizona, Tucson]
And even:
Yes Gibson means shoddy work. (link) [Gibson guitars]
So, in general, the vocabulary of semantic relations can be deployed to link the names of products and institutions with characteristics (usually, desirable ones) of them.
January 2, 2011 at 1:29 pm |
Quality is our middle name.
January 2, 2011 at 3:06 pm |
If you look up the definition of “linguist” in the dictionary, you will find a picture of Arnold Zwicky next to it.
January 2, 2011 at 3:29 pm |
Links, Rick, we need links.
January 3, 2011 at 6:48 am |
It would be funny if a) what Rick said were true *and* b) the picture were intended as not an example of a linguist, but a necessary condition for being one—implying that every linguist was Arnold Zwicky.