Caught on tv this morning, one version of a Titanium Edge tv spot ad “Any Hair Anywhere”, released 7/31/25 (details on the iSpot site here); from this ad:
Titanium Edge, the “2-in-one nose and ear groomer that goes wherever razors can’t … to finish my groom” — with a noun groom, a nouning of the verb groom, to denote a regular routine of grooming, here specifically for men and in fact specifically for shaving; this nouning would appear to be a commercial invention by Titanium Edge’s ad agency




