(On homomasculinities, with plain talk about men’s bodies and sex between men. So not for the sexually modest, and at best inadvisable for kids.)
The Daily Jocks mailing yesterday (5/10), with an ad under the header “Mask for Masc?”:

(#1) [ad copy:] $10 MASKS: This reusable two-layer fabric face mask is manufactured from a high quality fabric. Get one for just $10 while stocks last
This is the underwear model I have been calling Aradesque, used in advertising largely to convey butch fagginess, here wearing a mask announcing quite publicly that he’s butch / masculine. So he’s claiming a gender identity that would normally be inferred from the clear evidence of publicly visible characteristics: stance, gesture, facial expression, and so on — it’s something you show, not something you announce.
As a result, announcing that you are masculine, macho, or butch suggests that you are unsure that the high (in your estimation) level of your masculinity can be correctly inferred from your visible characteristics, and so undercuts your claim; if you have to tell people how butch you are, you’re probably not very butch.
On the other hand, mask and masc make a cute pun. Maybe that’s all that’s going on in #1.
And then there’s the possibility that the character Aradesque is playing in #1 is boasting, with self-assurance, that he’s solidly masculine.
The problem with severely abbreviated messages is that they can convey so many different things. More on this theme below, on the sexual associations of unicorns.
(more…)