As a Z-person, I notice occurrences of the letter Z, especially word-initial ones. As an English linguist, I notice occurrences of word-initial ZH, because they’re so rare. Outside of proper names in Chinese, Russian, and Ukrainian, it’s pretty much all about the verb and noun zhuzh (which comes with an entertaining gay-inflected history); zhuzh has recently made it into the Oxford dictionaries, but it’s still waiting for entry to the Merriam-Webster dictionaries and the American Heritage.
So my lingy sense tingled when this morning’s e-mailing from bon appétit magazine was headed:
Store-Bought Zhug + Greek Yogurt = the Ultimate Chicken Marinade
Yes! Zhug that chicken! In fact, ba promises (though not in these words) that zhuging it up will zhuzh it up. The magical substance:






