(What can I say? There will be dipsticks and dipshits, so eventually this posting will be at best borderline for kids and the sexually modest.)
News commentator explains that in citing the slogan
You can pay me now, or pay me later. (the pay-me slogan)
the day before, he’d attributed it to the wrong advertiser, adding that the right one was FRAM oil filters. The slogan conveying that you can pay some money now for a good oil filter — or you’ll pay more later when your car breaks down (though of course with wider applicability, conveying at least that you can pay for prevention, or you’ll have to pay more for the remedy).
And then added with a big grin that FRAM was also responsible for the slogan
The dipstick tells the story. (the dipstick slogan)
conveying that you should check the dipstick regularly (and change the oil when it looks dirty) and serving more generally as an exhortation to monitor the state of any important mechanism regularly — in particular, using the sexual slang dipstick ‘penis’, as urging men to check their dicksticks regularly to make sure they’re in working order.
The dipstick slogan came first, 80 years ago. By thirty years into its career, the slang uses of dipstick (for both ‘penis’ and ‘fool, stupid or incompetent person; obnoxious person’) were spreading, so FRAM switched to the pay-me slogan, which is much harder to raunch up (but not impossible, in a world in which high-end prostitutes, of both sexes, accept payment by credit card).
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