A little while back, I looked at some rainbow flags, specifically gay rainbow flags.
(Rainbow images are, of course, used in many different contexts to convey many different messages, often of inclusiveness, sometimes delight or joy, and much more. Like linguistic features, visual symbols are “just stuff”, without a single intrinsic social meaning, and are capable of being used for any number of sociocultural purposes, some of them with “natural” associations to the stuff, some of them with conventional associations set up by accidents of history, many with a bit of each in their past — points I’ll return to when I finally get to writing up my thoughts on “gay colors”.)
You can be “flying the gay flag” by wearing underwear in a rainbow pattern (stripes reproducing those on the gay flag), dressing your teddy bear in a rainbow sweater, sporting buttons or displaying stickers with rainbow stripes on them, and so on.
But it turns out there are several versions of the gay rainbow, in rainbow flags and objects that allude to these flags, differing (at least) in how many discrete stripes there are (the actual rainbow is continuous, but cultural objects with “rainbows” on them have distinct stripes, arranged in some kind of pattern), what the colors of the stripes are, what pattern they’re arranged in (parallel strips arranged horizontally or vertically, in arcs, or in circles, or strips in fans), and what sequence the strips come in: going top to bottom, left to right, outside in, which colors — the “hot” ones like red and orange, or the “cool” ones like blue and purple — come first. (As far as I know, the sequencing of the strips is always one that accords with a natural ordering, by frequency or wavelength, though “mixed” orderings are in principle possible.) For stripes arranged vertically, as in actual rainbow flags, or in arcs or circles, the custom is very heavily to go from hot to cool, but stripes arranged horizontally, as in parallel strips or fans, can go either way.
In any case, all of this started here with a set of ad shots for FreeMen rainbow underwear in an Undergear catalog.
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