Now visible on tv and on the net: Manly Bands, wedding rings and engagement rings for real guy guys: deeply masculine bands that avoid the mere prettiness of so many of the usual rings (and any possible associations with femininity) — and are advertised with over-the-top testosterone-steeped prose.
An ad from the net:
Need a wedding band that’ll make you wanna run up a flight of stairs to the Rocky soundtrack? These bestsellers’ll do the trick.
The content is about achieving great physical prowess, emulating a winning prize-fighter. The style of the text is studiously informal (that’ll, wanna, bestsellers’ll) and slangy (do the trick) — guy talk.
The copy on the company’s site is in fact much more elaborately gendered as masculine than this.
And then there’s the name Manly Bands.




