Retailers are rushing the season: while little pumpkins peek out from the ironweed and goldenrod of late summer, the scent of pumpkin spice suntan oil blankets the beaches, heralding a torrent of pumpkin spice lattes soon to be sweeping through city streets. No, it’s not your addled perceptions, it’s an actual thing.
From NBC News, “Autumn arrives earlier than ever for Starbucks and others with pumpkin menu items: The number of limited-time pumpkin launches more than doubled to 86 in August 2022 compared with 2019”, by Amelia Lucas (CNBC) on 8/31:
In most of the U.S., tree foliage is green and temperatures are warm. But for many restaurants and retailers, fall is already here.
Halloween candy and pumpkin spice lattes used to wait until after Labor Day to make their annual debuts, ushering in the start of fall several weeks before the season officially begins. But in the past few years, restaurants and retailers have been releasing their autumnal food and beverages even earlier.
… [But] fear not — plenty of companies are sticking to normal seasonal boundaries.
Reynolds’ Hefty isn’t releasing its cinnamon pumpkin spice-scented trash bags until September.
Below, there will be a brief refresher about the substance and its cartoon career, just so I can replay Bob Eckstein’s charming cartoon about pumpkin cartoon-memes, from last fall; Bob has now turned this into the logo for his newsletter on substack, so I can give you this version:
Three cartoon memes: Seeker and Seer / Wise Man, Sisyphus, Desert Island — see my 11/1/22 posting “Every meme is better with a pumpkin in it”
Suppose I just showed you the first of these, out of the blue, without any background or information (all that stuff I’ve just been feeding you) — a pumpkin on a ledge outside a mountain cave — what would you need to bring to it to understand why I might find it so irresistibly funny that I smile every time I see it, sometimes break into happy laughter?
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