Archive for the ‘Abbreviation’ Category

Gimme a Z, gimme an X

September 24, 2024

Mike Pope on Facebook yesterday, about this banner on e-mail that had come to him:

— MP: I mean, wtf is “Zix®” and why would this banner across an email in any way reassure me about anything?

Followed by this exchange between Mike and me:

— AZ > MP: Ordinarily, I’d expect you to look it up yourself, but as a Z-person (and indeed as Zot, son of Zip), I had to check it out myself. To discover that …

Zix Email Encryption is now Webroot™ Advanced Email Encryption powered by Zix™

— MP > AZ: I CAN look it up, but I’m playing the part of Ordinary Email User here, for whom something like this banner is … nothing. … If I were spoofing/phishing emails, it would be very easy to add this same banner to my outbound emails to provide an illusion of security.

I take Mike’s point here, but will now forge on to something completely different, in a substantial alphabetic digression inspired by the trade name Zix, which manages to pack two association-rich letters from the end of the alphabet, Z and X, into a monosyllable.

But first, a note that the encryption company was not the first to see the imaginative potential in a Z…X name.

(more…)

Annals of mishearing: effing gee, the carpet store

September 16, 2024

A frequently experienced tv commercial in recent days, encountered at first only through the audio, which I heard to be for a local carpet company called, apparently, effing gee or effing G, involving the verb F or eff /ɛf/, an initialistic euphemism for fuck. Given my nature and my professional interest in taboo vocabulary, it would be fair to think of my perception as Freudian mishearing, of who knows what original. But, surely, a carpet company wouldn’t choose a name with fucking encoded in it, maybe playfully conveying that it was fucking good (though that would be a bold commercial move).

The next time I heard the ad, I understood the company name to be effigy, which is at least an English word (and not a swear), but baffling as a company name. Significantly, having heard the name originally as beginning with /ɛf/, that perception persisted.

Next time around, I shifted my perception to something more likely, in which /ɛf/ is in fact a letter name: FnG, that is F&G. This would be a common pattern in company names; a sampling of F&R companies:

F&R Auto Repair (Woodland CA), F&R Auto Sales (Hialeah FL), F&R Towing (San Jose CA), F&R Engineering (Roanoke VA), F&R American Fine Fragrance (Winston Salem NC)

Finally, I looked at the screen, and saw that the company’s name was indeed initialistic, but was S&R, not F&R. /f/ and /s/ are minimally distinct acoustically, so are often confused in perception. My initial perception was skewed towards /f/ because of my bias towards fucking — and so towards fucking and effing — and once established that perception persisted, despite repetitions of /s/.

(more…)

Put on some pants, ranger!

September 14, 2024

Today’s Wayno / Piraro Bizarro — Wayno’s title: “Forestry Union Negotiations” — plays with the homophones bear and bare in a fresh way, turning on the fact that Smokey the Bear (in those American public service ads for fire safety) is in fact a National Park Service ranger (who happens also to be a talking bear), and so would be required to dress in ranger garb:


(#1) The cartoon, in which Smokey appears on duty with his shovel for fighting fires, but regrettably bare: sans hat and (AmE) pants — also shirt and boots (regulation NPS wear is a gray shirt and green pants) (if you’re puzzled by the odd symbols in the cartoon — Dan Piraro says there are 5 in this strip — see this Page)

Now: a little background on Smokey, followed by some other playing with bear and bare. (By the way, though these are homophones for many English speakers, including most Americans, there are English varieties in which they are distinct — but quite close phonetically, so the word play still works just fine.)

(more…)

Cadbury’s puds

September 6, 2024

On Facebook today, an astonished observation by Martyn Cornell:

It’s early September — must be time for selling Christmas confectionery in the supermarkets of Britain …

Providing us with this store display for Christmas versions of Cadbury’s Puds:


The original Cadbury Pud — a brand name —  is a Cadbury milk chocolate bar with a truffle centre, hazelnut pieces, and crunchy puffed rice pieces

(more…)

Giving two figs, for science

August 14, 2024

A delightful science-nerd cartoon manifested in several versions being passed around on the net. In my favorite, we’re given a science-illustrator’s b&w drawing of two (edible) figs in cross-section, labeled “fig 1.” and “fig 2.”:


(#1)  The labels we expect are abbreviations for “figure 1.” and “figure 2.”: “fig. 1.” and “fig. 2.”. Instead, we get labels for two figs. Note that the drawings are illustrative figures and also of two figs — so the labels are a subtle graphic pun (“fig” punning on “fig.”)

(more…)

The bate shop

June 13, 2024

(Utterly unsuitable for kids or the sexually modest)

My title: yes, a groaner pun bate (a clipping of masturbate) on bait ‘food used to entice fish as prey’; I am shameless.

Clearing things from my desktop (with great sadness, abandoning postings in preparation that I’d spent hours on but were clearly, in the face of new material constantly streaming in, never going to get written up) I found this site advertising a directory of jack-off clubs (/ jackoff clubs / jack off clubs / jerk-off clubs / wank clubs / masturbation clubs / etc.) — which you can think of as bate shops:

(more…)

Have you no sense of decency?

December 27, 2023

(Well, deeply raunchy, but in its own way, also profoundly silly. Still, not for kids or the sexually modest. These people have no modesty, and they sell things many of you have never imagined.)

No, sir, not a shred of decency, not at holiday time in the world of homocommerce, where no raunchy pun, no matter how outrageous, is out of bounds. How to sell gay sex toys in the dead of winter? Have a sale for the Winter Hole-stice! I give you the Fort Troff Winter Hole-stice Event, advertised in my e-mail this morning:

(more…)

VIO

September 26, 2023

Received in e-mail this morning, from Dave Sayers on the Variationist mailing list:

We are delighted to announce the next in the 2023-24 series of online guest seminars here in the English section at the University of Jyväskylä, Finland — open to all!

On Tues 10 Oct at 11:00 East European Summer Time Mie Hiramoto (National University of Singapore) and Wes Robertson (Macquarie University, Australia) will give a talk titled ‘Framing masculinity and cultural norms: A case study of male VIO hair removal in Japan’.

That’s it. I was baffled by VIO hair removal; it has two possible parsings, and some large number of possible interpretations. And I was baffled by what looked like an unfamiliar initialism, VIO. Masculinity and cultural norms being one of my areas of interest within the G&S (gender and sexuality) field, I wasn’t willing to let these puzzles just slide.

Two parsings (and many interpretations).

 [ VIO [ hair removal ] ‘hair removal related to VIO’, where VIO is one of: a social group, the removers of hair (cf. born-again hair removal, transsexual hair removal, Ainu hair removal, Japanese hair removal ‘hair removal by Japanese (people)’), a method of hair removal (cf. laser hair removal), a philosophy of hair removal (cf. Buddhist hair removal), a place where hair removal is practiced (cf. Japanese hair removal ‘hair removal in Japan’), or any number of other interpretations

[ [ VIO hair ] removal] ‘removal of VIO hair’, where VIO hair is hair related to VIO, VIO admitting of a wide variety of interpretations: an area of the body (cf. armpit hair, pubic hair), a racioethnic group (cf. Black hair, Jewish hair), an evaluative characterization (cf. ugly hair, unwanted hair), a physical characterization (cf. kinky hair), a color (cf. gray hair), and much more

The (apparent) initialism VIO. Acronym dictionaries list a great many unpackings for VIO, but none even remotely hair-relevant. Searching on “VIO hair removal”, I eventually discovered that VIO is Japanese terminology for the bikini zone, with the initials standing for

V line (the pubes and genitals), I line (the perineum), O line (the anus)

So: the three Latin letters are to be understood as iconic signs, as (highly abstract) pictures of the three bodyparts, not as an acronym, not as the initials in an abbreviation. I don’t think that such an interpretation would ever have occurred to me.

No doubt it never occurred to Hiramoto and Robertson, steeped as they are in Japanese sexual culture, that the letter-sequence VIO would be utterly opaque to outsiders, but it is; I had no clue as to what their paper is about, except that hair removal and males are involved, and that the removal takes place in Japan.

Missing lexical items. A recurrent theme on this blog is that languages regularly lack ordinary-language, widely used lexical items for referential categories of things that are in fact relevant in the sociocultural context the language is embedded in.

So it is for English and the body region that extends from the waistline under the crotch to the anus: the pubes, genitals, perineum, and anus, taken together. This is a region of modesty, and it’s socioculturally highly salient in English-speaking communities generally, but English has no lexical item covering just that territory.

The composite phrase private parts would have been a good choice, but it’s already taken, as a euphemism for the central portion of the region of modesty, the genitals. In this case, it’s hard to see how we could get by with a narrow sense of the phrase (the current usage) alongside a broad sense (for the region of modesty). So we’ll bump along with things as they are, as we do in lots of other cases; people cope. Maybe someone can start a fashion for VIO in English.

Cover your VIO, dude! Were you born in a barn? (And while you’re at it, close the front door!)

Today’s satiric artwork

July 24, 2023

Also today’s food art. From Bill Badecker on Facebook this morning:

[The Orange Menace]’s lawyers have assailed the Georgia case in their efforts to derail it ahead of any indictments. “It is one thing to indict a ham sandwich,” some of his lawyers said in a recent court filing. “To indict the mustard-stained napkin that it once sat on is quite another.” – NYT, July 22

With this portrait of Helmet Grabpussy, a.k.a. Mustard Staining Cheesy Ham Sandwich:

Fond as I am of my own mocking names — do not utter the true name of the demon, lest you invoke him — Helmet Grabpussy and The Orange Menace — I admire Mustard Staining Cheesy Ham Sandwich. It is, alas, unwieldy, though I suppose it could be initialized to MSCHS (which has a nice rhythm). Or condensed to MusChee.

 

SUMC moments: NPO

June 27, 2023

On the nurses’ board, under “diet”, it said NPO; and if you asked if you could have some juice or whatever, nurses would tell you no, you were NPO — and then maybe they’d explain that meant ‘nothing by mouth’.

Why should NPO be an abbreviation of Nothing By Mouth? If they’d once learned why, they’d forgotten, and now it was just medical jargon with this meaning, and many of them no longer realized that ordinary people might be baffled by the claim that NPO was an abbreviation for Nothing By Mouth (for which the alphabetic abbreviation would be NBM).

But it is an abbreviation. Of Latin Nil Per Os — more exactly, Nil / Nihil Per Ōs, where nil is a contraction of nihil ‘nothing’ (as in English nihilism) and ōs (the object of the preposition per) is the acc sg of the 3rd-declension ‘mouth’ noun with nom sg ōs and gen sg ōris (as in English oral).

But in any case, users of jargon — expressions associated with particular occupations or activities — are very often not aware of its in-group status and aren’t prepared to explain it to outsiders; it’s just the way you talk in this context.