Through McSweeney’s, a pointer to The Boring Store in Chicago (1331 N. Milwaukee Ave.), with a wonderful website. Part of the store’s sign:
Ironic reversal, attraction by denial: “the only store in Chicago that denies its own existence”. The store bills itself in one place, positively, as “Chicago’s only Secret Agency Supply Store” (it actually sells disguise kits, X-ray specs, and other spy gear for kids) and in another, negatively, as “Not a Clandestine Supplier of Espionagical Wares”.


