Arnold Zwicky's Blog

(Hot guys in very skimpy underwear, suggestive verse, but generally playful and not actually X-rated. Use your judgment.)

Today’s  Daily Jocks sale ad, for Marco Marco Valentine’s Day homowear, with a caption in two parts, one raunchy doggerel, one Puckish:

(#1)

Lincoln Darwin Valentine
Is a cutup friend of mine
Loves the boys with all his heart
Loves them hard in every part

And the youth, mistook by me,
Pleading for a lover’s fee.
Shall we their fond pageant see?
Lord, what fools these mortals be!

That’s LDV’s Cupid Face.

The holidays. Today, February 13th, is a brief valley between Lincoln Darwin Day (February 12th: both Abraham Lincoln and Charles Darwin were born on this day in 1809) and Valentine’s Day (February 14th, also celebrated as Elizabeth Daingerfield Zwicky Day).

The ad copy from DJ (with its Ad Agency Capitalization):

Happy Valentines! Put a little love in your Undies with the Marco Marco Valentines Day Exclusive. The Love Brief [aka Luv U brief] has a red heart print and is sure to be your new favorite. This new style has a peek-a-boo cutout in the back and on the sides making it just the right amount of sexy.

Treat yourself or your partner with this Limited Edition Brief.

The Marco Marco line is unabashedly queer. Note the assumption that the audience for the ad is male, in fact guys with male partners.

The briefs in detail. From the front, displaying the pouch:

(#2)

And from the side, showing the peek-a-boo cutouts that make it a half moon brief:

(#3)

The poetry. Catalectic trochaic tetrameter (a cut 4×4), 4 lines of 4 SW feet, except that the last foot is short.

The  first verse, mine, has a play on cutup / cut-up (NOAD: “a person who is fond of making jokes or playing pranks”) and cutout (NOAD: “a hole cut in something for decoration or to allow the insertion of something else”).

The second verse, Shakespeare’s, is spoken by the fairy Puck (puckish in NOAD: “playful, especially in a mischievous way”) in Midsummer Night’s Dream (in a passage that also supplies the title of this playful posting, with its inevitable fairy double entendre).

The Marco Marco files. On this blog:

on 3/3/17, “Marco Marco teases”, with information about the company

on 5/19/17, “Marco, Marco, Marco”

on 9/15/17, “The many and the one”: Tetra briefs from Marco Marco

on 3/20/18, “Perfectionist in pink sequin”

on 8/21/18, “Jo Flamingo”: in #3, a half moon brief, with the caption “Party time at Cleft House!”

This entry was posted on February 13, 2019 at 4:58 pm and is filed under Captions, Double entendres, Facial expression, Holidays, Language in advertising, Language play, Movies and tv, Poetic form, Poetry, Underwear. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.