(Guy in a minimal swimsuit from the Colombian company Jor, suggestive text, but nothing at all hard-core.)

The Daily Jocks sale ad yesterday, with my caption:


Jor, son of Toro and Jordache
Lovingly hand-made
Lean, festive, resilient
Shines sexily in the sun

Lies proudly under Panama,
Has jungle liaisons with
Pacific Ecuador,
Caribbean Venezuela

Boasts cheekily in Bogotá
Of his tough style

Advertising time. The main ad copy:

Jor is a Colombian brand offering the world the best in South American design and quality, giving each garment the Latino Spirit you need to feel your best.
From the Carnival to the Pool Party, Jor has a range of Swimwear, Sportswear and Underwear you will love.
All products are handmade in Colombia.

And the copy specifically for the Jor Pride Swim Brief:

(#2) Side view

(#3) Rear view, with text

The JOR 0417 Pride Swim Briefs are a great way to show your true colors while supporting love and equality all around the world! Be happy, look great and shine in the sun — that’s what these sexy swim briefs are all about.

– Hand made in Colombia – South America with USA and Colombian fabrics.

– Composition: 87% Polyester 13% Spandex. Microfiber fabric is quick dry and resilient.

– Low rise, lean cut swim brief.

– Features fabric covered elastic waistband with front-tie drawcord.

– Festive rainbow-striped pride design.

Know the territory. Colombia, under Panama and side by side with Ecuador and Venezuela:

(#4) At the top of South America

The Panama hat. Yes, that’s a Panama hat on the model in #1. From Wikipedia:

(#5) Men’s fashion maven Guillaume (Gui) Bo in a Panama hat

A Panama hat is a traditional brimmed straw hat of Ecuadorian origin. Traditionally, hats were made from the plaited leaves of the Carludovica palmata plant, known locally as the toquilla palm or jipijapa palm, although it is a palm-like plant rather than a true palm.

Panama hats are light-colored, lightweight, and breathable, and often worn as accessories to summer-weight suits, such as those made of linen or silk. The tightness, the finesse of the weave, and the time spent in weaving a complete hat out of the toquilla straw characterize its quality. Beginning around the turn of the 20th century, these hats became popular as tropical and seaside accessories owing to their ease of wear and breathability

Feminine style and symbolic masculinity. Jordache + Toro. From Wikipedia:

(#6) The Jordache logo

Jordache Enterprises, Inc. is an American clothing company that manufactures (or contracts for the manufacture of) apparel including shirts, jeans, and outerwear. The brand is known for its designer jeans that were popular in the late 1970s and early 1980s.

A Jordache print ad from the 1980s:

(#7) You can watch the 1984 “The Jordache Look” tv ad here

Total 80s cool style, in denim.

Then, also from Wikipedia:

(#7) The Toro logo

The Toro Company is an American manufacturer of turf maintenance equipment (lawn mowers), snow removal equipment (snow blowers) and water-saving irrigation system supplies for commercial and residential gardens, public parks, golf courses, sports fields, and agricultural fields. The company is based in the Minneapolis suburb of Bloomington, Minnesota.

Tons of symbolic masculinity, realized in equipment like this mower:


Meanwhile, back on Latino Beach, Jor stuns the crowd with his cool Panama hat, intense facial scruff, astounding tats, rolling abs, and hot little rainbow trunks.


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