Hold the mayo

Today’s Rhymes With Orange, a Psychiatrist cartoon in which a ketchup squeeze-bottle treats a mayonnaise jar:


with a surprising pun on the verb hold, a pun that’s possible only because of the nature of this particular analysand (a sentient jar of mayonnaise)

The crucial ambiguity, from NOAD:

verb hold-1:

1 … [c] embrace (someone): Mark pulled her into his arms and held her close.

… 7 … [b] North American informal refrain from adding or using (something, typically an item of food or drink): a strawberry margarita, but hold the tequila.

plus a metonymic ambiguity between reference to a container (like a mayonnaise jar), which can be embraced; and reference to the contents of a container (like the substance mayonnaise), which you can refrain from using.

 

Leave a Reply


Discover more from Arnold Zwicky's Blog

Subscribe now to keep reading and get access to the full archive.

Continue reading