In the cowboys’ locker room

In today’s mail, a wonderful conjunction of two images: a vintage ad for Spangles (a classic British sweet, or candy), subject (in modern eyes) to an entire constellation of giggly racy interpretations; and a Daily Jocks ad (quite fairly labeled NSFW) for an item of fetishwear, a Locker Gear jockstrap with an open pouch for easy access. As it happens — surprise! — Spangles bring with them allusions to the adventures of the American screen cowboy Hopalong Cassidy and his young sidekick Lucky Jenkins.

You can see where this is going when all three elements are set in motion.

I’ll start with the Spangles ad, with its unintentional silly sexiness, and then (after a page break) go on to a male couple experiencing raw mutual enjoyment of the Locker Gear jock; the image and my accompanying caption are not suitable for kids or the sexually modest. (It’s the most sexually explicit, and dramatically hot, underwear ad I’ve come across so far.)

But first (hat tip to Tim Evanson): “Handily packed, delicious to eat, SPANGLES are the fruitiest sweet!”:

(#1)

The sweet way to go gay! From Wikipedia:

Spangles was a brand of boiled sweets manufactured by Mars Ltd in the United Kingdom from 1950 to the early 1980s. They were sold in a paper packet with individual sweets originally unwrapped but later cellophane wrapped. They were distinguished by their shape which was a rounded square with a circular depression on each face.

When Spangles were introduced in 1950, sweets were still on ration, and the price of sweets had to be accompanied by tokens or points from one’s ration book, but Spangles required only one point instead of the two required for other sweets and chocolate. This bonus, accompanied by effective marketing, made Spangles even more popular. American actor William Boyd was chosen to front the advertising campaign as a character he made famous in numerous films, Hopalong Cassidy, along with the slogan “Hoppy’s favourite sweet”. Another slogan was “The sweet way to go gay!”

Different times, different meanings and imports. And then Hoppy (and Lucky). From Wikipedia:


(#2) Lucky Jenkins (played by Russell Hayden) and Hoppy in Law of the Pampas (1939)

Hopalong Cassidy or Hop-along Cassidy is a fictional cowboy hero created in 1904 by the author Clarence E. Mulford, who wrote a series of short stories and novels based on the character.

… As portrayed on the screen, white-haired Bill “Hopalong” Cassidy [played by William Boyd] was usually clad strikingly in black (including his hat, an exception to the Western film stereotype that only villains wore black hats). He was reserved and well spoken, with a sense of fair play. He was often called upon to intercede when dishonest characters took advantage of honest citizens. “Hoppy” and his white horse, Topper, usually traveled through the West with two companions — one young and trouble-prone with a weakness for damsels in distress; the other older, comically awkward and outspoken.

The juvenile lead was successively played by James Ellison, Russell Hayden, George Reeves, Rand Brooks, and Jimmy Rogers.

And then briefly on Russell Hayden, from Wikipedia:

Russell “Lucky” Hayden (June 12, 1912 [as  Hayden Michael “Pate” Lucid] in Chico, California – June 9, 1981 in Palm Springs, California) was an American film and television actor. He is best known for his portrayal as Lucky Jenkins in Paramount’s popular Hopalong Cassidy film series.

In the Daily Jocks backroom. Today’s NSFW ad and my caption (tying together Spangles, Hopalong, and Locker Gear jocks):


(#3) In the cowboys’ locker room

Hoppy, overwhelmed by
ungovernable lust for
Lucky’s delicious spangles —
plunges a hand into his buddy’s
fruity steamy jockstrap to
fondle that handy package —
Lucky gives himself over to
Being devoured

The ad copy from DJ:

The DailyJocks Backroom hand picks the best fetish-wear brands from around the world & brings them directly to your inbox.

Check out our hottest new addition, Spanish fetish brand Locker Gear. Featuring a rugged, classic look on all of their products.

From jockstraps with an open pouch to chest harnesses or unlock your addiction with the zipper pouch jockstrap.

(These front-opening jockstraps, zippered or not, come with black bodies and detailing in white (as above), red, or blue.)

Cowboys with candy.

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