This morning’s Mother Goose and Grimm turns on a simple, silly ambiguity, but then the story gets more complicated:
First pass: hooters (1) ‘creatures that hoot, i.e., owls’ (straightforward derivational morphology, but specialized semantically) vs. Hooters, the restaurant chain fixated on hooters (2) N. Amer. vulgar slang for ‘a woman’s breasts’ (NOAD2).
Then there’s another sense, on which a Bizarro cartoon (posted here as #3 on 5/2/14) turns: hooters (3) informal ‘noses, esp. big noses’ vs. Hooters.
And at least one other important sense: hooter (4) esp. Brit. ‘an automobile horn’ — that is, a thing that hoots (more straightforward derivational morphology).
But what about senses (3) and (2)?
Second pass: the restaurants. From Wikipedia:
Hooters, Inc. is the trade name of two privately held American restaurant chains: Hooters of America, Incorporated, based in Atlanta, Georgia, and Hooters, Incorporated, based in Clearwater, Florida. The Hooters name is a double entendre referring to both its owl logo, a bird known for its “hooting” calls as well as an American slang term for human breasts originally coined by comedian Steve Martin on the hit comedy series Saturday Night Live.Hooters is a restaurant whose waiting staff are primarily attractive young women, usually referred to simply as “Hooter Girls”, whose revealing outfits and sex appeal are played up and are a primary component of the company’s image.
I’ll get back to Steve Martin soon.
Here are some Hooter(s) girls on the job:
The owl on these shirts is a new logo; it replaced the original l(and to my eye, more satisfactory) logo in 2013:
Background on Steve Martin, from Wikipedia:
Stephen Glenn “Steve” Martin (born August 14, 1945) is an American comedian, actor, musician, writer, producer, and singer.
Martin came to public notice as a writer for the Smothers Brothers Comedy Hour, and later became a frequent guest on The Tonight Show. In the 1970s, Martin performed his offbeat, absurdist comedy routines before packed houses on national tours. Since the 1980s, having branched away from stand-up comedy, Martin has become a successful actor, as well as an author, playwright, pianist and banjo player,
… Martin appeared on 27 Saturday Night Live shows and he guest-hosted 15 times, … On the show, Martin popularized the air quotes gesture, which uses four fingers to make double quote marks in the air.
… On his comedy albums, Martin’s stand-up is self-referential and sometimes self-mocking. It mixes philosophical riffs with sudden spurts of “happy feet”, banjo playing with balloon depictions of concepts like venereal disease, and the controversial kitten juggling (he is a master juggler). His style is off-kilter and ironic, and sometimes pokes fun at stand-up comedy traditions
Now the hooters story, from the askmen site:
On May 17, 1980, three years before Hooters opened its doors, Steve Martin hosted Saturday Night Live and in his monologue he unknowingly provided the future restaurant with its name, saying, “I believe it’s derogatory to refer to a woman’s breasts as ‘boobs,’ ‘jugs,’ ‘winnebagos’ or ‘golden bozos’ — you should only refer to them as ‘hooters.’”
Martin’s next line was, “And I believe you should put a woman on a pedestal — high enough so you can look up her dress,” possibly providing the founders with the motivation needed to launch a restaurant in such a competitive industry.
Martin’s monologue is consistent with this sense of hooters being already current, so that Martin was recommending one variant rather than inventing one. However, Green’s Dictionary of Slang has its first mammary citation only in 1979 (in Geoffrey Wolff’s excellent memoir The Duke of Deception), so that if Martin didn’t actually invent the usage, he was certainly the vector for its spread.
But what would be the motivation for its invention? Well, noses are not only phallic symbols, but big ones are also mammary symbols, and that would get us from noses to breasts by a metaphorical transfer..
Working our way back, hooter ‘nose’ could conceivably be a specialization of hooter ‘thing that hoots’ (as in snorting or blowing one’s nose), but Green’s takes it to be metaphorical, “from its supposed resemblance to an old-fashioned automobile hooter” [i.e. horn] (with a first cite in 1959),
So it all starts with things or creatures that hoot and works its way out from there.
Oh yes, to be a hoot (said of a person, thing, or situation) ‘to be amusing or entertaining’ pretty clearly comes from hooting in pleasure or entertainment at some source.
August 24, 2015 at 11:32 am |
FWIW, the Historical Dictionary of American Slang has an earlier citation: 1975 K. Hall _Sisters_ (film): Did you see the hooters on this babe?
August 24, 2015 at 12:22 pm |
“Hooter” was also used in Saturday Night Live before Steve Martin’s May 1980:
Air Date: November 17th, 1979
79e: Bea Arthur / The Roches
First He Cries
Written by: Al Franken & Tom Davis
Dr. Jensen…..Bea Arthur
Irene…..Gilda Radner
Larry…..Bill Murray
Grace…..Jane Curtin
Son…..Jim Downey
Ted…..Harry Shearer
Friend…..Garrett Morris
Bambi…..Laraine Newman
[ SUPER: “Funds for “FIRST HE CRIES” were provided by grants from the following corporations:
The Playboy Foundation
Russ Meyer Pictures
ABC Television
The Jane Russell Institute for Full-Figured Women
Lily Cups Company
America Hooter Society” ]
http://snltranscripts.jt.org/79/79ecries.phtml
August 24, 2015 at 1:44 pm |
I found a 1966 double entendre for “hooter” in the 1966 British comedy “Carry On Screaming!”
01:12:28 – I hope there’s nobody looking. – Stop messing about.
01:12:31 [Horn]
01:12:32 Right on the hooter.
http://www.subzin.com/quotes/M4853ee76/Carry+on+Screaming%21/Right+on+the+hooter
You can see a clip here, at around 1h18m30s:
http://www.dailymotion.com/video/x251scr_special-edition-of-carry-on-screaming_shortfilms
—
There’s also a 1978 play by Ted Tally called “Hooters”, and Chevy Chase uses it in a July 1978 Redbook interview with Richard Thomas and Beau Bridges in Henry Winkler’s house:
https://twitter.com/EditorMark/status/635912011151470592
https://twitter.com/hugovk/status/635914405830610948
https://twitter.com/hugovk/status/635914774870654976