Moose Knuckles Canada

From Chris Ambidge, this photo of a window in a camping supply store on Rideau St. in Ottawa:

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Moose Knuckles turns out to be the name of a brand of sportswear — distinctly Canadian, and also irreverent, sportswear. Canadian, hence the moose. And irreverent, hence the slang term moose knuckle (for male genitals visible through clothes).

From the Moose Knuckles site:

The True North

Moose Knuckles is born of Canadian heritage, Personality, Sports and Leisure from our nation’s obsession with ice hockey, to our reputation as the class clown of the global schoolhouse.

Moose Knuckles is ballsy and playful with a ‘no holds barred’ kind of attitude.

Moose Knuckles is a premium sportswear brand that updates time-honored Canadian garments for the tastes and expectations of an urban market.

A couple of their ads that play up the sex angle:

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Parkas and underwear.

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