Arnold Zwicky's Blog

Just arrived: Shaun Cole’s The Story of Men’s Underwear (Parkstone Press, 2010), a serious culural history for a general audience, lavishly illustrated — in the vein of Alice Harris’s The White T (1996) and James Sullivan’s Jeans: A Cultural History of an American Icon (2006) and a number of books on women’s underwear. The cover:

Seems to cover all the bases, including a lengthy final chapter on “The Big Sell: Underwear Advertising” (with commentary on the themes taken up in my underwear postings here). With a glossary, footnotes, and a considerable bibliography.

This entry was posted on December 24, 2010 at 8:36 am and is filed under Books, Clothing, Culture, Gender and sexuality, Language in advertising, Underwear. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.