Arnold Zwicky's Blog

It went past me briefly before I deleted it from my Facebook feed, but of course I caught the name; I’m primed for Z, and really primed for ZW:

ZIWI pet food

From Wikipedia:

ZIWI Limited, marketed as ZIWI Pets, is an ultra-premium pet food brand from New Zealand.

Owned by FountainVest Partners, ZIWI is New Zealand’s largest pet food exporter, representing over 50 percent of all pet food exports across 35 markets including the USA, China, Korea, Japan, Australia and Europe.

One of the company’s offerings

The “alternative to raw” pet food is made with ethically sourced New Zealand ingredients, guided by New Zealand’s Freedom Principles. These include grass-fed beef, lamb and venison, free-range chicken and sustainably sourced seafood. …

ZIWI manufactures in Awatoto, Hawke’s Bay, a region famous for export quality agriculture and produce. The brand new, USD 52 million (NZD 85 million) 30,000 sq. ft. state-of-the-art facility is home to the ZIWI’s Super Kitchen, cannery and trademarked technology. ZIWI has support operations and offices across New Zealand in Christchurch, Tauranga and Auckland, with global offices in Overland Park, Kansas and Shanghai

ZIWI looks to be KIWI, with the Z of New Zealand replacing the K of KIWI — making the name extra extra Kiwi ‘of New Zealand’.

This entry was posted on July 17, 2025 at 5:09 pm and is filed under Language and food, Language of advertising, Names, Trade names. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.