Soft mice

Lightning posting: Downy fabric softener commercial on tv, heard out of the corner of my ear:

It brings mice into your laundry

I contemplated the other indoor plagues I  have suffered here in Palo Alto: houseflies, clothes moths, Argentine ants. No cockroaches. Only the occasional silverfish or centipede. Rats and squirrels yearning to get indoors, but without success. No mice.

And now a fabric softener could bring mice upon me.

Ah, then it’s a damn good thing I don’t use fabric softener, Downy or any other.

Oh. Apparently what Downy is said to do is …

It breathes life into your laundry

Better than mice, but still unsettling. The prospect of my sweaty skivvies and socks brought to life and lurching about the household unnerves me.

 

4 Responses to “Soft mice”

  1. Robert Coren Says:

    This kind of thing happens to me all the time – I hear something in an ad that seems wildly inappropriate or bizarre, and even after I figure out what they must actually be saying I can’t unhear the original interpretation. (Unfortunately I can’t recall any specific examples while sitting here at my computer.)

    • arnold zwicky Says:

      Happens to me at least once a day; for a while, I kept a record of all these mishearings (and there’s a Page on my mishearing postings), but there’s just no way to keep that up (and get on with the rest of my life). I was just much entertained by this one and so passed it on.

      Two things. One, the mishearings are often real-life preposterous, so they’re sort of anti-Freudian slips of the ear. Two, they are, as you note, often surprisingly sticky, and color your perceptions again and again.

    • Stewart Kramer Says:

      An example I recall was a radio ad for a medical group (during open-enrollment season), featuring their highly-rated incompetence. I think they were trying to say that competence was something they were highly rated in, but that’s not what I heard!

    • Robert Coren Says:

      An amusing example from the last day or two: The local public classical-music radio station has been promoting an upcoming run of A Little Night Music, and it is described as featuring “Send in the Clowns”. What’s atypical of this example is that I heard the song title correctly the first couple of times, but then yesterday I heard it as “Sand in the Clouds”, and now that’s what comes up in my brain whenever I hear it.

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