Arnold Zwicky's Blog

(Underwear guys, but nothing shocking.)

Yesterday’s Daily Jocks ad, for the company Modus Vivendi, with its inflated ad copy (“not just a product or just a brand, it reflects a lifestyle”) and a short caption of my own devising:

(#1)

Their name, Modus Vivendi, is their philosophy. From Latin, Modus Vivendi translates to lifestyle or way of life. Their name reflects their design and manufacturing approach to everything they make; it is not just a product or just a brand, it reflects a lifestyle.

My skivvies are my lifestyle my
Crotch my world I
Reach out to
Draw you in

The guy in #1 seems to have a pretty conventional lifestyle, standard tighty-whitey living, not anywhere near la vida loca. But MV goes lots of other places. You can, for instance, embrace la vida de culito in their C Through number:

(#2)

or playfully troll the beaches of the Côte d’Azur in their polkadot delight:

(#3)

This entry was posted on May 8, 2018 at 8:26 am and is filed under Captions, Gender and sexuality, Language in advertising, Underwear. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.