Arnold Zwicky's Blog

About bodies and their presentations.

This remarkable image today in a Daily Jocks ad:

(#1)

A deliberate (and elaborate) mix of gender messages, but primarily framed as male — this is a men’s underwear site, after all, and the model has a notable Adam’s apple and really serious musculature (even though such muscles have been achieved by some female bodybuilders — but that’s genderbending too).

But the hair. And especially the clothes.

For comparison, this halter-top two-piece bikini available on Amazon:

(#2)

The description (untouched) on amazon.com:

ADFOLF Womens High Neck Halter Bikini Set Swimsuits 2 Pieces Bathing Suits Black

In #2 the openweave crochet top conceals the model’s breasts but also displays them, by making them semi-visible. In #1 the mesh top technically covers the model’s well-developed pecs and erect nipples while simultaneously dislaying them flagrantly.  (Premium men’s underwear ads are usually celebrations of shirtlessness. Their audience is seriously into the pleasures of the male torso — in addition, of course, to the primary foci, crotches and butts.)

This entry was posted on April 27, 2018 at 5:30 pm and is filed under Clothing, Gender and sexuality, Language and the body, Underwear. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.