Annals of advertising and poor taste

A recent tv ad for the candy Skittles lies, for me, somewhere between absurdly silliy and just plain creepy. The premise is that there’s an epidemic of Skittles pox, which manifests itself in an outbreak of Skittles on the face. The unlikely ad copy:

Warning signs of a Skittles pox outbreak include Rainbow colors, increased dating prospects and loud “Mmmm” sounds from the afflicted. Contract the Rainbow. Taste the Rainbow.

The equivalent of a pustule in this infection is an individual Skittle — entirely edible, hence the enhanced dating prospects and the appreciative noises (and, for me, the creepiness).

Oh yes, it’s contagious.

(Earlier on Skittles, its “Share the rainbow … Taste the rainbow” campaign, and rainbow food composed of the candies, in this posting.)

A still from one ad:

and the video:

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