A Styx underwear ad that apparently can be found in underground stations all over Prague. Showing a gay couple in Styx underwear, advertised as a present for Valentine’s Day.
Elizabeth Daingerfield Zwicky found it on the Photoshop Disasters site, under the heading “Going against nature”, where the poster wrote:
Cuddle up with your same-sex lover all you want, but keep the grotesque bumps you call abs in the bedroom.
Pink Trunks sure looks concerned about his caramel counterpart. I suspect it has something to do with his china-doll expression and his perfectly manicured eyebrows/armhair.
Other PSD pages mock photoshopped abs and too-perfect photoshopped faces.
Styx’s big selling point is comfort. The main copy says, in Czech:
It doesn’t matter who you love… (it) depends on comfort.
Other Styx ads are sexually suggestive and playful as well. Here’s one designed as a magazine insert:
From the Ads of the World site:
Styx Underwear for men has a special character – offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man’s rear end (buttocks). We use double sided page with just one big simple close-up image: man’s bottom. When you open the magazine, you’ll just pull out (from the middle of the ass) the ordinary business card with headline: This is the only time we are getting into your ass. [McCann Erickson Prague agency]
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