Peeps on parade

Posted on Facebook by Will Leben on Good Friday (source not identified):

(#1) My caption: The phalanx of troops marching from the Just Born factory in Bethlehem PA to blanket the landscape, in the annual Easter Promenade and Cavalcade. They are charming but merciless.

For the Peeps-uninformed. From my 3/28/13 posting “Peeps”:

Today is Maundy, or Holy, Thursday, a lead-in to Easter Sunday (commemorating the Last Supper), and marshmallow came up yesterday in my posting on abutilon, so it’s time for a posting on Peeps, a confection associated with Easter. An array of these marshmallow candies:


(The yellow chick was the original Peep.)

(My friend Chris Ambidge has long vocally detested Peeps; “No more fucking peeps” is his slogan. That means, of course, that people are always annoying him with Peepsiana.)

Peeps have come up on this blog twice: in connection with a Bizarro cartoon (here) and with a Ceci n’est pas une peep parody of Magritte (here).

The Peeps story on Wikipedia:

Peeps are marshmallow candies, sold in the United States and Canada, that are shaped into chicks, bunnies, and other animals. There are also different shapes used for various holidays. Peeps are used primarily to fill Easter baskets, though recent advertising campaigns market the candy as “Peeps – Always in Season”, as Peeps has since expanded to include Halloween, Christmas and Valentine’s Day. They are made from marshmallow, corn syrup, gelatin, and carnauba wax.

Peeps are produced by Just Born, a candy manufacturer founded in Bethlehem, Pennsylvania, by Russian immigrant Sam Born. In 1953, Just Born acquired the Rodda Candy Company and its marshmallow chick line, and replaced the painstaking process of hand-forming the chicks with mass production. The yellow chicks were the original form of the candy — hence their name — but then the company introduced other colors and, eventually, the myriad shapes in which they are now produced.

People have been endlessly inventive with Peeps

That posting continues with an assortment of playful deployments of Peeps. Later postings expand on the theme, with an image of Godzilla consuming Peeps; various hunky models in homowear swimsuits doing the same; and more.

As you can see in #1, Peeps are relentless mercenaries; they are also bound by a do-or-die oath, and willingly sacrifice themselves in droves as mouth-fodder to advance their Paschal cause.



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