Search for the magic slogan

Today’s Dilbert, with a brainstorming session at the office:

b (#1)

All they need is a magic slogan, in three words, clearly explaining everything the new product does. Labels — names — aren’t good at doing this task, and slogans (which are primarily designed for conveying emotions) are even worse than labels.

And yes, Alice, “Keep Doing It” is in some sense already taken. Several times, probably.

One example: a poster for “Keep Doing It” from the hip hop album The Realism, released March 21st, 2012:


Professor P and DJ Akilles are a critically acclaimed duo from Sweden that is all about the foundation of hip hop; beats, rap and scratch. (link)

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